Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen. In fact, 88% said Web sites were important in helping them decide what to buy. I’m sure I forgot a few. Feel free to chime in if I did.