Leads and Zoominfo - B2B Marketing Zone

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

DECEMBER 8, 2008

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. They aren't so much "lead generation" as they are "lead extraction" services. One answer to this challenge is provided by "post-click marketing," a.k.a. Based in the U.K.,

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ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

MAY 26, 2009

After the presentation, Chris posted his content on SlideShare , a leading social media sharing site. The syndicated piece caught the attention of the marketing folks at ZoomInfo. ZoomInfo is a highly-regarded online directory of people and companies used by recruiters, sales pros and direct marketers. Social Tagging.

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B2B Marketing Zone

WebMarketCentral

Getting More Out of Each Click with "Post-Click Marketing"

ZoomInfo, Chris Abraham and Me - A Social Media Case Study

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