KoMarketing Associates

MARCH 1, 2018

This leads to a very poor and confusing experience for the user and may leave them with a bad impression of both the site and brand. Tons of GDN views and clicks come from YouTube: YouTube is king for video ads, but it’s also responsible for a large percentage of Google’s display inventory. Image via Marketing Land.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

AUGUST 26, 2020

41% of marketers think video is THE best content format for building relationships that generate leads. Marketers prefer video for their lead generation goals over any other content format. These can be used to engage your existing audiences, or to warm up cold audiences for lead generation ads later on. It’s not YouTube.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

KoMarketing Associates

JANUARY 9, 2019

About 60 percent cited Facebook, while 49 percent said YouTube will see an increased focus. The researchers of the report also found that they expect social media ad spend to grow by an average of 16 percent leading up to 2020, twice the rate of paid search. The Growing Investment in Social Media Marketing.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

KoMarketing Associates

AUGUST 9, 2019

In terms of most-used platforms, Facebook leads the way (82 percent), followed by YouTube (75 percent) and Instagram (53 percent). Statistics showed that almost everyone (86 percent) uses social media at least once per day, and 72 percent use it multiple times per day.

Social Media 121

Social Media Customer Surveys Social Marketing Media 121

KoMarketing Associates

MARCH 15, 2016

Drive leads to landing pages to get an offer or sign up for an email list. Advertise on YouTube. One great thing about YouTube is that almost everyone uses it, on almost every platform. YouTube ads are available as text, video, and images. Introduce new products and services. Research Related Interests. Final Thoughts.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

AUGUST 18, 2020

41% of marketers think video is THE best content format for building relationships that generate leads. Marketers prefer video for their lead generation goals over any other content format. These can be used to engage your existing audiences, or to warm up cold audiences for lead generation ads later on. It’s not YouTube.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

AUGUST 27, 2019

This cohesive feel leads to a more professional appearance and also plays into the idea that they represent the highest quality hotels around the world. Chorus , an AI sales tool for VP of Sales executives, does this well by sharing sales content that can help salespeople hone their craft and get better at attracting leads.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

APRIL 11, 2017

If, for example, you’re hosting all of your videos on YouTube (which should definitely be a secondary distribution channel, don’t get me wrong), you risk losing your audience to cat videos, competitor videos, and the general black hole of video content on YouTube.”.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

APRIL 27, 2017

Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. So while it’s important to refresh and generate new leads at the top of the marketing funnel, it’s also crucial to be able to continually interact and nurture high value potential customers through any means necessary.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

JULY 11, 2017

However, another business might look at videos as a way to capture leads and base it off that metric. Facebook, Twitter and YouTube are all different in the types of videos you would create. With YouTube, people are generally watching with sound-on. Choose what platforms on social media are the most important for you.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

SEPTEMBER 5, 2017

Consider the following opportunities: Lead generation – will social media activity tie directly with sales or nurturing prospective buyers? The point is to avoid leading a B2B social media program with platform selection as the priority. All of these steps lead to performance analysis. Analyze Program Performance.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Publish / repurpose blog posts through places like LinkedIn or Medium.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

AUGUST 29, 2017

Google Analytics YouTube Channel. From quick tips to deep dives, the Google Analytics YouTube Channel has you covered. Even though Google Analytics is free and has now grown into the industry leading web analytics platform, Google provides many ways to help you discover and learn the platform. Final Thoughts.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

NOVEMBER 15, 2013

Matt has an interesting perspective on SEO because unlike even the most popular industry leading search marketers, he doesn’t have to speculate on new algorithm updates –he works with the people that create them. Should I add schema.org markup on my videos even if they are on YouTube?

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

APRIL 10, 2018

While that’s likely not always the case with every business or industry, a useful series of emails can help your business establish a relationship with new leads or re-engage “cold” leads that haven’t purchased anything from your business for a while.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

DECEMBER 14, 2015

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. We anticipate refining this even further in 2016 as we offer a crescendo of visibility and leads to our clients.” – Wendy Marx , Marx Communications. I’ve applied this as I’ve launched my own business.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

MAY 1, 2013

YouTube (69% vs. 61%). Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings. Lead management/nurturing (66%). According to Content Marketing Institute, software marketers use the following platforms more often than their B2B peers: Twitter (89% vs. 80%). What About Goals?

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

OCTOBER 25, 2016

The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert. This tool finds long tail variations from a root keyword while analyzing popular queries across Google, Youtube, Amazon Bing and other search engines. keyword.io. Take into consideration other popular sources like Wikipedia.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. So what’s a marketer to do? Identify solutions and figure out ways to execute them.

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

FEBRUARY 24, 2015

Those tactics in summary: YouTube Integration. Generate Leads for Exports. Form Submissions and Lead Tracking – create opportunities for lead generation initiatives through short forms when appropriate. The idea of utilizing visualizations easily leads to marketing with video and the integration of images and graphics.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

JANUARY 6, 2015

Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. Lead generation will always be a top priority for B2B marketers.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

OCTOBER 5, 2017

Repurposing a live event into digital content can keep it fresh in users’ minds, leading to more conversations, engagement, and even sales. The event video can also be saved and repurposed later on your company’s YouTube or Vimeo channel. No matter the goals, you can leverage your in-person activities with what you are doing online.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

SEPTEMBER 18, 2012

While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. Survey data infers that this platform’s characteristics may better support objectives specific to lead generation and sales activity.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

OCTOBER 18, 2018

Something like this is what we considered to be a sentence CTA: In that post, the entire last sentence (“Subscribe to our YouTube channel to make sure you catch our interview with Joshua March, founder and CEO of Conversocial. This is just what it sounds like: A sentence-length prompt to do something. It always begins with a verb.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

MAY 16, 2013

This is even true in the B2B sector, where 44% of business executives (directors and above) use Facebook, which provides an opportunity for B2B Facebook pages to be seen by decision-making individuals at companies; it also increases chances for leads and sales. The key is to make sure your page is worth your reader’s time.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

NOVEMBER 10, 2021

LinkedIn helps B2B brands generate leads, improve account-based marketing, and can be used for social selling. B2B marketers report 80% of their social media leads come from LinkedIn, and 40% say LinkedIn is the most effective channel for driving leads. . Even better, it’s incredibly effective. The good news?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

AUGUST 3, 2022

I really like Kayle Larkin’s Youtube channel Analytics in Minutes. For example, Google Data Studio , your CRM, lead generation tools, etc. . For B2B marketers, the first step is to install GA4 tracking and run it side by side with UA for the next few months. Here’s the next steps for B2B marketers: . Learn More.

Marketing Report 222

Marketing Report B2B Marketing Marketing Analytics Tools POS 222

KoMarketing Associates

MAY 2, 2017

Audience members will come to learn more from the influencer, and you’ll be able to gain leads and awareness when you act as sponsor or co-creator. For instance, my former employer Search Engine Journal offers sponsored webinars to businesses hoping to get exposure and leads to SEOs and other digital marketers.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

KoMarketing Associates

JUNE 17, 2022

The right social media marketing strategy can drive leads, increase trial sign-ups, and generate demand for your business. . For example, B2C might aim to drive actual conversions, while B2B is more likely to nurture leads and increase awareness. . For B2B brands, a strong social media presence is crucial to long-term growth.

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

KoMarketing Associates

FEBRUARY 4, 2020

These priorities include increasing sales revenue (59%), increasing leads generated (49%) and improving email engagement (39%). Improving email engagement (45%), increasing leads generated (43%) and increasing sales revenue (39%) have all been barriers to email marketing strategy success.

Email Marketing 157

Email Marketing Marketing & Strategy Marketing Strategy Click Rate 157

KoMarketing Associates

OCTOBER 1, 2019

Generating marketing qualified leads (MQLs) from a search engine optimization program remains a top challenge for B2B marketers. It’s not surprising that a B2B organization’s important web pages that illustrate capabilities, solutions, and/or products can be further optimized for lead generation specifically.

Marketing Qualified Leads 121

Marketing Qualified Leads Lead Ranking SEO Generation 121

KoMarketing Associates

JANUARY 13, 2021

Even better, your Facebook Live can be republished on YouTube, published as a video on LinkedIn, and even a 10-minute Live can be chopped up into smaller, short video clips to use for social media posts. We’ve written about how to use Instagram Stories for lead generation. Facebook’s Live feature is available to everyone – right now.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

AUGUST 20, 2019

Online Marketing Manager, Kristen Danckert set us up with: “Having a fundamental understanding of who your key buyers are will help you target the right publications for lead generation, build a comprehensive keyword strategy, and create relevant content. Work together with your colleagues to create a plan that leads buyers down the funnel.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

MARCH 15, 2018

Snapchat might not be the best place to find a B2B lead), but they still want to be just as relevant and in front of their buyers. Live video is a great example of this—marketers can use Facebook Live or the Hangouts on Air feature on YouTube to conduct interviews, speak about industry topics, or talk about new product releases.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

KoMarketing Associates

JANUARY 5, 2017

These longer pieces of content are great for capturing email addresses which can be leads for your sales team. Having shoddy content or content assets that are hidden behind pushy sales forms or pop-ups, will lead to a lower brand reputation and a frustrating customer experience. AMP Versions of Content.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

FEBRUARY 21, 2018

Which leads us to the next part – where do we start? Paste Pinterest or YouTube into SEMRush and filter by your target keywords (thanks Andrea for that tip!). Opportunities that maybe didn’t seem right in places like Snapchat or Instagram but might be a higher priority should Google start rolling out more features like these.

Video Marketing 168

Video Marketing Content Marketing Paid Search Agency Content 168