Privacy Regulations Will Lead to Advertising Innovation
Customer Experience Matrix
OCTOBER 14, 2019
The recent merger of content-based advertising leaders Taboola and Outbrain was driven in part by the desire for greater scale in content ads (those click-bait teasers that lead you off-site at the bottom of many Web pages). In any case, the hunt is on for mass advertising audiences to replace audiences based on third party personal data.
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