Biznology

JUNE 22, 2016

Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate. The chart below, presented by online video platform Brightcove back in Dec 2012, puts some perspective on the rise of online video content over the past 10+ years.

Top of Funnel 150

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 150

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. 28% say social media sites e.g. YouTube, and Facebook help them learn more about brands and product (source: Octagon). 25% of Google searches come from YouTube in 2013; up from 17% in 2007 (source: comScore). #1, 22% say social media.

Social Media 80

Social Media SEO Media Youtube 80

Biznology

JULY 31, 2013

The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Social media video is hugely popular and includes everything from Vine (Twitter’s 6-second mobile video app) to long-form videos on YouTube.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Biznology

JUNE 2, 2015

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand.

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Biznology

MAY 19, 2015

Actually, Madda Fella is really underutilizing their YouTube site. YouTubers : My inner Millennial is in love with all the top YouTubers except for Hannah Hart and Grace Helbig (not a fan, and they’re bloody everywhere, they’re YouTubiquitous! Don’t lead with links, lead with valuable content.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

MARCH 25, 2019

For example, YouTube. Think of it this way: If someone is looking for more information about your products, you wouldn’t want to lead them directly to your product page. For example, “ how to make slime” or “ why are dolphins so smart.” Navigational: Users with navigational intent are trying to find a particular website or page.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

JUNE 17, 2013

61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 51% of online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign. 16% of YouTube videos are embedded, linked or shared on Tuesdays between 11 a.m.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

JUNE 2, 2021

Health guidelines to stay at home have created an entertainment boom for Netflix, Spotify, YouTube, Apple Plus, and many other entertainment streaming services. On Christmas day, I streamed HBO Plus’s Wonder Woman 1984 into my home while it was simultaneously released in theaters.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Biznology

NOVEMBER 4, 2015

Thomas Sohmers leads REX Computing, a startup that’s developing low-power, high-speed computer processors. We have an entrepreneurial culture that gives people responsibility to create something they’ve built and own,” said Stacey Ferreira, who started a YouTube-focused ad agency after selling her Branson-funded venture in 2013. “My

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

Biznology

SEPTEMBER 18, 2014

Yes, if it bleeds, it leads. If you have a sleepy B2B business, maybe you won’t end up on CNN when your VP of Supply Chain Management abuses some poor victim on video, but you might end up on YouTube in front of all of your customers. If all of your customers see it, it doesn’t matter whether it was on TMZ or YouTube.

Cable 80

Cable Public Relations Blast Campaigns Youtube 80

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

FEBRUARY 29, 2012

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. And don’t forget YouTube, the world’s second largest search engine. Stand out in the crowd.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

DECEMBER 9, 2016

You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? Would a YouTube tutorial from a designer really help them connect with you? How’s your customer outreach? We hear a lot about customer engagement and outreach these days. Do they “like” you on Facebook?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

NOVEMBER 1, 2013

YouTube is definitely a more important place for video. They may not lead on everything, but I think Facebook is leading the way on filtering posts for your stream. Why is this important? Because what Facebook does can give us clues as to how the whole industry will go. Blogs offer a form that Facebook doesn’t have.

Social Media 80

Social Media Facebook Lead Ranking Media 80

Biznology

OCTOBER 31, 2014

Customers are looking for brands that lead the way, as evidenced by the majority of them who say it’s somewhat or very important that brands they interact with are seen as technology leaders. Like this post? Sign up for our emails here.

Mobile Marketing 80

Mobile Marketing Opt-out Lead Ranking Opt-in 80

Biznology

JANUARY 5, 2016

He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He specializes in Web 2.0

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

OCTOBER 15, 2015

Brand Champion – Every effort to build a strong brand requires an impressive, credible brand evangelist or champion to drive the passion and effectively lead a movement. The first figurehead emir when ISIS was formed in 2006 was a former small-town policeman from Iraq with no religious qualifications.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Biznology

JULY 29, 2014

Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search. They will mellow with age and time, though hopefully the high quality and depth of their experience leads quickly and readily to an infinite number of the newly converted. There’s no advertising.

Google 80

Google Network Marketing Social Networks Communities 80

Biznology

OCTOBER 15, 2018

Of course, that potential is not enough if you want to turn leads into conversions. It showed that live streaming an event can actually lead to an increase of 63% in regard to favourability. Nevertheless, social media, as well as pre-recorded TV and YouTube ads are not yet a thing of the past.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

MARCH 20, 2018

These partnerships can include multi-year contracts, which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube, Google AdWords, and Instagram.” ” Earned-media micro-influencer marketing primer. Check, check, check, check, and check! OK, now on to tools.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

JANUARY 29, 2016

Indeed, YouTube usage is rising dramatically in model comparisons, test drives evaluations, and walkthroughs. It is also true, that during this later moment, when dealership branding could tip the balance, dealers have squandered up to 40% of the opportunity by incorrectly identifying leads.

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Biznology

OCTOBER 16, 2017

Publishers will start taking the lead from the vendors of branded devices when they make a “digital Earth as a Service” (DEaaS) part of exponential growth publishing. Leading companies: Connected consumption redirects companies to become people-first preferred vendors. It’s here, with more power and value than that.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

APRIL 27, 2016

Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle. How to start thinking about content ideas to drive your lead gen and sales cycles. Ways to distribute your videos and track results.

Video Marketing 80

Video Marketing Business Webinar Metrics Lead Ranking 80

Biznology

MAY 7, 2012

You build the page and embed SEO-enhanced YouTube videos into it. James Mathewson is the global search strategy lead and co-author of the book Audience, Relevance and Search: Targeting Web Audiences with Relevant Content. You use the research to build your content strategy and information architecture.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

NOVEMBER 11, 2013

Greg found the playbook for great video marketing involves a strategy, script, storyboard, good camera, accessories, lighting, editing and, for YouTube, metadata, custom thumbnail, annotations, captions and calls to action. This might sound like a lot to manage but Greg takes you through it step-by-step in Chapter 6, Video Marketing.

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

APRIL 10, 2020

YouTube is no doubt at its all-time high when it comes to popularity. If your company does not have a YouTube account, the time is now. Video marketing is among the leading trends for a while now, and we suggest you use this time to get inspired for some amazing campaigns and interesting videos.

Statistics 188

Statistics eCommerce Advertisements Advertising 188

Biznology

FEBRUARY 18, 2014

In the last six months, Google has made a lot of progress bringing us all in from the cold: from YouTube , from Google Search , from Picasa, Gmail, Google Apps for Business, Android phones, Google Play, Google Maps, Google Drive, Google Calendar, Blogger, Google Hangout (née Google Talk), Orkut, and even Google Groups. Resistance is futile.

Google 80

Google Lead Ranking Lead Scoring Leads 80

Biznology

NOVEMBER 2, 2011

It’s not that they haven’t done these things before, but the sheer accumulation of initiatives, including Motorola, are leading me to look at Google’s strategy in a new way: Google is doing everything. YouTube is a huge success, despite years of naysayers slamming the acquisition.

Marketing & Strategy 80

Marketing & Strategy Advertising Agencies Mobile Advertising Amazon 80

Biznology

DECEMBER 9, 2014

Well, check out Google’s very own PageSpeed suite of tools (yes, Google wants you to get the lead out!). — when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising?

PageRank 80

PageRank SEO Enterprise Management SEM 80

Biznology

APRIL 10, 2019

It reminded me of the early days of YouTube and the emergence of new channels to create and promote citizen journalism, discover a new breed of web celebs, debate about various topics in an open forum, and the previously unknown ability for us to simply broadcast ourselves to the world from anywhere. “And,

Linkedin 132

Linkedin Video Marketing B2B Marketing B2B 132

Biznology

JULY 12, 2016

While everyone might lead with being an a **e online, the very act of pursuing the life of a blogger, an influencer, a writer, a reviewer, an entertainer, or a storyteller suggests that you’re probably both an optimist (what’re the chances of actually becoming an internet sensation?) You want to be loved and appreciated.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

FEBRUARY 27, 2020

70% of People Feel Positive After Watching Educational YouTube Videos. People watch internet videos for a variety of reasons, but the majority of them feel good after watching educational ones on YouTube. If you’re looking for a starting point that helps you reach millennials, Snapchat videos could provide it. In the U.S.,

Statistics 118

Statistics Video Marketing Planning Paid Search Agency 118

Biznology

AUGUST 2, 2016

Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Top YouTubers are Proper Celebrities. Maryanne Conlin. Exciting, right?

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

SEPTEMBER 25, 2018

It can be used as a motivational offer to generate a lead, or it can be used to establish thought leadership, or to stimulate viral sharing. Look at YouTube, which is filled with how-to videos for consumer products. Known as lead nurturing, it’s a key component of the B2B demand generation process.

B2B Marketing 123

B2B Marketing B2B Thought Leadership B2B Banner Ads 123

Biznology

JUNE 21, 2016

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. It’s the same sort of rejection you get every day in sales if you don’t have a warm or hot lead already. Well, you can.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

JANUARY 7, 2014

Don’t worry, passion-player: if you don’t like writing, maybe Video Blogging on YouTube is for you. Well, maybe ugly means you’re more authentic — go ahead and give YouTube a try. Start a YouTube Channel today! You can become as much — or more — of a sensation on YouTube as you can on a blog.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

SEPTEMBER 6, 2016

So far, we have earned at least 218 earned media mentions across blogs, social media, YouTube, and even on Instagram, SnapChat , etc. I am creating leads based on the brands, products, apps, and services that Dan and I would really love to work with. Earned media influencer outreach is not dead !

Network Marketing 80

Network Marketing Advertising Agencies Linkedin Outreach 80