Leads and Youtube - B2B Marketing Zone

Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Engagement channels should have one of three goals: acquire, nurture, or convert leads. Contributions: How many touchpoints has a channel contributed to each Lead Qualification Stage.

Top of Funnel

Top of Funnel Advertising Channels Peer-to-peer Elasticity

The Key to Successful In-Person Events

ANNUITAS

OCTOBER 20, 2015

Too often, presenters slip back into sales-pitch mode and even though they may be experts on a subject or a leading author, they might not deliver content well on a live stage. Keep the momentum going post-event with a recap of the event via a blog post or share a video of top sessions on YouTube.

Personalization

Personalization B2B Sales Youtube Course

B2B Marketing Zone

ANNUITAS

Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

The Key to Successful In-Person Events

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