Writing Readably Doesn’t Mean You’re Stupid
B2B Memes
JUNE 7, 2012
But when it comes to words and sentences, length can be a reader’s enemy. The analytical tool used by the study is the Flesch-Kincaid readability test , which, as Daum puts it, associates long words and sentences with higher grade levels. Flesch-Kincaid doesn’t reward long words. Today, I’m going to demonize it.
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