WriteSpark

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White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. These papers offer proven performance that you'll want to sustain. How a Copywriter Can Help.

Paper 120
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White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. These papers offer proven performance that you'll want to sustain. How a Copywriter Can Help.

Paper 120
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article thumbnail

White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. These papers offer proven performance that you''ll want to sustain. How a Copywriter Can Help.

Paper 120
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Are You Abandoning Your Leads after a Webinar?

WriteSpark

Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention. Instead, link to the webinar slide deck on Slideshare or send a white paper or case study that is related to the webinar topic. Content Marketing content marketing sales leads webinar'

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Are You Abandoning Your Leads after a Webinar?

WriteSpark

Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention. Instead, link to the webinar slide deck on Slideshare or send a white paper or case study that is related to the webinar topic. See if this experience is familiar.

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Decision Makers Like Details

WriteSpark

A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . .

article thumbnail

Decision Makers Like Details

WriteSpark

A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . .