KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Tutorial Library.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

DECEMBER 12, 2018

By utilizing an email-driven content marketing strategy, most marketers (54 percent) hope to improve the quality of their leads. Forty-nine percent would like to improve conversion rates, while the same percentage would like to increase leads/subscribers.

Email Marketing 154

Email Marketing Marketing & Strategy Marketing Strategy Content Marketing 154

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. While many companies think of marketing as an arm that is responsible for generating leads, its importance goes beyond putting money in the bank. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

AUGUST 28, 2017

white paper from Televerde recently focused on how marketing and sales teams are working together to achieve company objectives. Thirty-three percent stated that there are differences in the way sales and marketing successes are measured, and 30 percent said their lead qualification processes vary.

B2B Sales 188

B2B Sales Customer Surveys B2B Marketing Lead Qualification 188

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? About 20 percent cited thought leadership, while 12 percent named ebooks and white papers.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

KoMarketing Associates

JUNE 4, 2019

Lead Generation. Below is a list of other social media platforms, their target audience, and main goals: LinkedIn – Business-focused users – Generating leads. For example, if a white paper is being promoted in the ad, a relevant image with the title of the white paper should be created. Engagement.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

KoMarketing Associates

APRIL 10, 2019

About 54 percent of respondents – specifically high-performing marketers – said that they now lead customer experience initiatives across the business. white paper from Televerde recently shed light on how marketers and sales teams are working together to achieve similar objectives.

Marketing Report 128

Marketing Report Customer Satisfaction Paper Custom Publishing 128

KoMarketing Associates

JULY 27, 2017

Other forms of marketing content such as ebooks/white papers (33 percent), videos (32 percent) and blog posts/articles (21 percent) were near the bottom of the list. Product reviews (58 percent), in-person events (55 percent) and product demos (55 percent) were also influential among buyers. CXOs and Marketing Content Preferences.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

KoMarketing Associates

MARCH 14, 2017

The B2B Brand Strategy” white paper from Spencer Brenneman found that B2B executives are seeing ROI from their brand initiatives, and 81.3 Digital asset management systems lead the pack in investments and that makes sense. For your free copy of the white paper, visit the Spencer Brenneman website! I’m thrilled!

Digital Asset Management 138

Digital Asset Management B2B Marketing Enterprise Management Brand Identity 138

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Converting leads into customers came in 2nd. Generating Enough High Quality B2B Leads. These landing pages offered things like White Papers, eBooks, and webinars. Converting leads to customers.

B2B 120

B2B Landing Pages Leads Lead 120

KoMarketing Associates

APRIL 7, 2021

It’s often referred to as if it was the same as lead generation. Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

FEBRUARY 20, 2018

Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. White papers – absorb knowledge about industry best practices and specific use cases. Existing Keyword Strategy – top 10-15 focus keyword terms that are currently being utilized.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

APRIL 27, 2017

Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. So while it’s important to refresh and generate new leads at the top of the marketing funnel, it’s also crucial to be able to continually interact and nurture high value potential customers through any means necessary.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

NOVEMBER 12, 2015

While lead generation is the critical objective, B2B marketers need to take advantage of every opportunity to gain user interaction and increase engagement. For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. CONFIRMATION PAGES.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

AUGUST 22, 2017

Even periodic communication can bring people back that might turn into new and returning leads and customers. Instead of letting visitors leave with product information, white paper, or download (or just leave), cross-reference call to actions for email registration as well. Conversion Optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

MAY 15, 2018

While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase. If a potential buyer comes across a case study they can relate to, you have a great chance of landing yourself a hot lead. Enter: case studies.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

DECEMBER 5, 2018

Lead Nurturing Assets. These type of assets refer primarily to landing pages associated with content marketing assets like white papers, webinars, research reports, etc. They may be “gated” (IE require form submissions for access) or simply a web page location with embedded media or other lead nurturing information.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

AUGUST 7, 2018

lead nurturing sequences. We’re stretching that idea a bit, but you could absolutely do a usability test for a landing page, or a webinar signup, or any lead generation process. It’s not unheard of to get a 10 percent or better lead to close rate. Delivering higher-quality leads. What can you cut from: landing pages.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

MAY 7, 2015

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. If you’re invested in SEO and content marketing at even the slightest level, there are opportunities to establish lead performance. Independent Research Reports.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

AUGUST 11, 2015

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. Do leads generated fit the profile of your target audience? What is the Best Way to Present This Metric?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Find the Perfect Job Candidates. These often get thousands of views and also allow for embedding in blog posts.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

JULY 12, 2018

Scheduling or using an on-demand online demo can be a great lead generation tool. Many SaaS products have CTAs for lead generation demos at the end of blog posts, in sidebars, and on product pages. Many companies offer webinars weekly because they consistently generate good sources of leads for their product.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

MARCH 9, 2015

Many consultants often craft an overall strategy with their clients before getting started on initiatives, including the types of content, promotion, lead generation tie-in, and more. This type of know-how and regular requirement of innovation can help your organization publish much higher caliber blog posts, white papers, and more.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

KoMarketing Associates

AUGUST 2, 2016

Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel. Some of the key navigational elements to review in visual inspection include: A “Resource Center” Downloadable assets like white papers, research reports, etc. Multimedia assets.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. Lead management/nurturing (66%). What About Goals? Thought leadership (79%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

APRIL 7, 2014

This can lead to a higher click-through rate and ROI, as the exposure to related or supplementary products and services can lead to a higher average order amount. For instance , someone searching for mortgages (using the example above) may need to refinance.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

JANUARY 21, 2014

Last year, Twitter added a lead generation application to their platform, much to the excitement of marketers everywhere. Here is an example of what the tweet looks like: Called a “Lead Generation Card”, marketers can now attach this application to any tweet that promotes an offer. StumbleUpon.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

JANUARY 29, 2015

Conversion Goals: How many leads do we create? Are you providing free content or white papers? For example are we utilizing ValueTrack or other methods to isolate leads and prospects all the way down to keyword? What Are We Doing With Our Leads? Example of PPC Lead Funnel. At what cost?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

OCTOBER 5, 2017

Repurposing a live event into digital content can keep it fresh in users’ minds, leading to more conversations, engagement, and even sales. Consider offering an exclusive white paper with industry findings, a free extensive e-book, or useful templates they can use over and over again.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Team lead for Social Media at CA Technologies.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

AUGUST 26, 2014

While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. Conversions from organic search engine traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 8, 2015

Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent). Content Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

JULY 6, 2017

We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. White Papers and E-Books. White papers and e-books are generally 5-75 pages long and expand greatly on one specific topic.

Resources 124

Resources Top of Funnel Content Paper 124

KoMarketing Associates

MAY 8, 2018

White Papers: If your company does its own research or has data to share, white papers are a great way to highlight exclusive findings not found anywhere else. An exclusive case study can show leads how another business navigated the murky waters of increasing sales or meeting a specific metric. Final Thoughts.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

KoMarketing Associates

MAY 1, 2018

Measuring the success of a B2B social media strategy requires a combination of performance benchmarks, from lead generation all the way down to productivity metrics, which help assess campaign effectiveness. Social Media Lead Generation. See screenshot below: Social Media Lead Nurturing. Final Thoughts.

Social Media 155

Social Media ROI Media Marketing & Strategy 155