Customer Experience Matrix
APRIL 29, 2009
I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. White Paper When Best Practices Go Bad: New Rules for Sales and Marketing Management. This paper shows why and offers some replacements.
Customer Experience Matrix
MAY 27, 2009
In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. It would be done by system administrators instead. But whether this is truly unique to Eloqua, I can't say.
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Customer Experience Matrix
OCTOBER 18, 2006
In fact, this may be the least effective white paper I’ve ever seen. There are five numbered sections, but they aren’t steps in a process that leads somewhere specific. It would be interesting to see a simple explanation of such a complicated product. But I was disappointed.
Customer Experience Matrix
JUNE 22, 2016
Think of it this way: at any point in the past thirty years, an architecture built around the leading technology of the day would have been utterly obsolete ten (and probably five) years later: The obvious conclusion is that an architecture built on today’s leading technology, mobile, has no chance of surviving the next decade.
Customer Experience Matrix
DECEMBER 18, 2012
But this time I was able to answer right away because I’ve just finished a white paper on the future of B2B marketing automation, sponsored by Leadformix and available here for free download. The question answered by the paper is “What will marketing automation vendors do next?” This is what’s covered in the white paper.
Customer Experience Matrix
FEBRUARY 4, 2013
Too tired to do any serious work on a recent plane flight, I scanned a random white paper that argued the traditional idea of a funnel didn’t capture the need to treat customers individually as they move towards a purchase. Okay, I freely admit that headlines like “the marketing funnel is dead” are a cheap trick to attract attention.
Customer Experience Matrix
FEBRUARY 26, 2009
offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. You must also consider how a system moves leads from one campaign to another. The complexity-oriented vendors do this with flow logic that explicitly routes leads among campaigns. Sorry about the parentheses.)
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