B2B Marketing Traction
APRIL 13, 2015
webinars, 3.) That means webinars (#2 most effective), videos (#3), blog posts (#4) and case studies (#5) are a better use of your time than eNewsletters. Use webinars, videos, blog posts, articles and case studies to connect with buyers when they are ready. At the top of the list for tactics used were 1.) eNewsletters, 3.)
B2B Marketing Traction
MARCH 21, 2012
For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. You may have qualified the leads before the great hand-off to sales, who worked with the lead through the sales cycle.
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B2B Marketing Traction
MARCH 29, 2012
Integrated marketing leads to response compression. Then, because the software company knows that 70% of trade show leads never get followed up on, in two days Joe gets a phone call from the company’s sales rep. At the end of the phone call, the rep mentions that there is a free webinar in one week and invites Joe to attend.
B2B Marketing Traction
APRIL 1, 2015
People will see your logo and/or company name, which over time should lead to better brand recognition. You can even provide a brief statement such as, “You are receiving this email because you opted in to Branded Company’s email marketing list / you attended Branded Company’s webinar / you are a customer of Branded Company.”
B2B Marketing Traction
JUNE 22, 2011
Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. View Skyline’s webinar here or view the slideshow itself.
B2B Marketing Traction
MAY 22, 2012
If they watched your video on a particular topic, invite them to your next webinar on that topic or suggest a related whitepaper. If they attended your webinar, follow-up with an email offering download of an eBook. Follow them or friend them on social media and engage with them there.
B2B Marketing Traction
APRIL 23, 2012
To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon. Invite them to a webinar. When they get home and back to the office, their family needs attention, and they are playing catch-up with work meetings, phone calls and emails.
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