Digital B2B Marketing
DECEMBER 20, 2011
However, companies frequently expect the same content marketing program to capture contacts or leads as well. Consider the lead generation activities of the following three types of marketers. There is significant demand for access to their content and perspectives, and this demand translates directly into lead generation volume.
Digital B2B Marketing
JULY 11, 2013
Yet this is exactly how most B2B marketers approach lead generation today! You don’t care about the number of leads your sales team has. Instead you care about the number of marketing sourced leads. The Lead Generation Opportunity Gap. Larger webcast audiences. I call this the opportunity gap. More Referrals.
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Digital B2B Marketing
AUGUST 23, 2012
Lead scoring and personas are popular topics in B2B marketing. Until B2B marketers begin talking about personas and lead scoring together they are missing an simple way to identify missed sales opportunities. Your lead scoring is excluding a valuable segment of your audience and you have the information you need to identify the issue!
Digital B2B Marketing
MAY 3, 2012
Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. Tell a B2B publisher that you are interested in lead generation and the majority will point to some form of white paper syndication program they offer.
Digital B2B Marketing
MAY 22, 2012
According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Only 40% share webcasts.
Digital B2B Marketing
SEPTEMBER 10, 2013
Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. You are promoting a one-off event, such as a webcast or local in-person event, and the additional available reach is key. This guide will get you started.
Digital B2B Marketing
OCTOBER 16, 2012
We have all been interrupted and had it lead to something wonderful. If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. Outbound marketing is about interruption. But so what?
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