Writing on the Web

FEBRUARY 26, 2014

How can you craft a great expert ebook using the same tactics of expert speakers with fascinating video presentations on TED.com ? You want to lead your readers through an emotional journey, but include enough facts to anticipate the right brain’s logical objections. Here are three more ebook writing tips from good speakers: 1.

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

JUNE 29, 2012

Oh, and it helps a lot to have some video. If you need help with videos, iMotionVideo offers great, affordable service. Soon, you’ll be getting comments and leads and it’ll start paying off. And to update social media sites about what you’re blogging about. Got questions about how this works?

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

JANUARY 26, 2012

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Chip also makes good use of video. This is just the home page.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

JANUARY 19, 2012

I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. Where did your most qualified leads come from? 2012 Content Marketing – how did we get here so fast? I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012.

Planning 100

Planning Marketing Plans Content Marketing Content 100

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Chip also makes good use of video. This is just the home page.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

FEBRUARY 14, 2012

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. Instead they go with their gut reactions. Metaphors and analogies.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

JANUARY 16, 2013

Consider adding specialized images or video content to your posts. ChamberofCommerce.com offers free online listings to help drive online leads. Not only will you learn things for yourself, it’s a great way to create content and buzz about your industry. Go multi-media – a blog doesn’t have to be just a block of words on a web page.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

JUNE 29, 2010

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. To record & publish videos? lead generation. . “I get all my customers from referrals.&#. “I’ve got a local business, I use Yellow Pages.&#. They’re just not web-savvy. To do marketing?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. Instead they go with their gut reactions. Metaphors and analogies.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Think about it. How to use Article Nuggets. Websites , web pages.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

MAY 15, 2013

When you outsource writing for your blog , newsletter, video or any type of content marketing, be very clear about your content marketing goals. What do you want your visitor to do after reading or viewing your article, blog or video? Decide whether you want the article/blog/video to be story-based (i.e.

Content Marketing 100

Content Marketing Content Newsletter Marketing Prospects 100

Writing on the Web

SEPTEMBER 19, 2012

Here are few things to share on Pinterest as a part of your content marketing strategy: Videos : If your site features tutorials, interviews, news updates, or guides via video, share these. You’ll drive traffic to your site and YouTube channel with video content marketing. Before repinning, test links. Repin from peers.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100

Writing on the Web

JANUARY 17, 2011

Video clips. It will lead to more fascinating online stories in your content marketing. Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. E-newsletters. Social media profiles and updates. E-books, white papers and digital downloads. Your true self shows up.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Writing on the Web

APRIL 25, 2012

When a user pins something on Pinterest, it can be repined by another user, which can be repinned by another user—leading to the kind of exponential sharing and high referrals that marketers dream about. s Real Simple magazine, for example, already sees more referrals from Pinterest than Facebook. 3 Big Reasons to Survey Your People.

Social Networks 100

Social Networks Network Marketing Ideal Customer Profiles Television marketing 100