The Point

SEPTEMBER 28, 2009

Title your posts for Google and Twitter. Tags: B2B Marketing Blogs Social Media blog marketing lead generation b2b demand generation b2b lead generation Demand Generation. Forget nuance. If your blog post showed up in a Google listing, would someone click on it?

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The Point

DECEMBER 6, 2010

Blog Makeover Nets Sales Leads for Software Company. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. Plus, there’s an added benefit to this technique: if you title posts for search, they’ll perform well in Twitter for the same reason.

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The Point

APRIL 21, 2010

That was the challenge faced by Navicure , a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. convert that search traffic to measurable sales leads. In its first 30 days, the blog attracted dozens of new email subscribers and 60 sales leads.

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Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Point

SEPTEMBER 11, 2017

At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. The result is fewer unqualified leads from people who would never buy your product.

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Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

MARCH 29, 2012

Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads. Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. Share this blog!

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The Point

JUNE 24, 2010

something that you might be able to repeat on Twitter a few times over the space of as many weeks without alienating your followers. Side-by-side comparison of leading medical claims clearinghouse software – [URL]. Why a traditional claims clearinghouse may be causing more problems than it solves – [URL].

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Landing Pages Paper Demand Generation Comparison 100

The Point

JUNE 27, 2012

But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? For today’s B2B marketer, content is the fuel that feeds the demand generation engine.

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Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

JANUARY 27, 2010

Spear (“Marketing with a Point”) is a full-service agency that specializes in demand generation and lead management, but also offers a full suite of marketing and advertising services including general advertising, branding, and Web design. If you already follow me on Twitter , you’ll see new posts from this blog as they happen.

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Demand Generation Agencies Advertising Agencies Demand Generation Work Management 100

The Point

APRIL 30, 2013

Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. Call it lead nurturing. Call it content marketing.

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Demand Generation Agencies Demand Generation Demand Top of Funnel 100

The Point

MARCH 3, 2010

The conclusions drawn in the article hold particular relevance for marketers engaged in lead nurturing, especially when those nurturing programs are constrained by a perceived lack of relevant offers. It’s the working assumption of B2B marketers that prospects don’t want to be sold to.

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The Point

NOVEMBER 28, 2011

In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated.

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Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

OCTOBER 8, 2009

Except awareness and thought leadership represent only a fraction of the potential return from social media, and in fact (I would argue) place well behind the windfall that social media makes possible in the areas of lead generation and lead nurturing. expand company’s leads database and community of followers.

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Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

OCTOBER 21, 2009

Test multiple icons ( Facebook , Twitter , LinkedIn ) vs. All-in-one icons ( AddThis ). Test links in landing pages, thank you pages, fulfillment emails, even lead nurturing campaigns. Test emails with and without social links. Test their location in the email. Test text links vs. icons. polldaddy poll=2150942].

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Landing Pages Demand Generation Lead Nurturing Click Rate 100

The Point

OCTOBER 14, 2010

As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Including the recipient’s company name in subject lines increases response.

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The Point

JULY 12, 2013

Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. Presenting any opportunity to do otherwise is a distraction from the primary call to action, and almost guaranteed to lower response.

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Webinar Metrics Demand Generation Design Email Marketing 100

The Point

FEBRUARY 8, 2011

Specifically, smart B2B marketers will wake up to the fact that blogs can also be prime sources of a) search traffic, and b) net new sales leads. Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them. Here are 3 key principles we preach to our blog clients: 1.

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Aggregage Trends B2B Thought Leadership B2B 100

The Point

JUNE 18, 2013

Just as marketers map content to the lead lifecycle (early, mid, late stage), they should also map content to the selling process – industries, products, sales stages, and more. For more information on the Knowledgetree solution, visit their Website or follow them on Twitter at @KnowledgeTree. HS) Thanks Daniel!

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Salesforce.com Work Management Marketing Management Content 100

The Point

FEBRUARY 4, 2013

This bias leads to an inevitable over-inflation of the mean results. (It The data contained in the report were extracted by analyzing more than 62 million Website visits, 215 million page views, and 350,000 leads from more than 600 Optify customers. Optify’s customers are primarily small- to mid-size companies.).

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Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

AUGUST 6, 2012

Now it’s about how to extend the reach of every campaign, from demand generation to lead nurturing to customer communications. Several speakers at the conference (Marketo included) raved about results they’re generating from advertising on Twitter, specifically through Promoted Tweets. Surprising? Infographics? So yesterday. .

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Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

The Point

DECEMBER 23, 2014

Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Looking to include social media advertising as part of your demand generation mix in the new year? Which social media platform makes most sense for your business?

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