Marketing Craftmanship

FEBRUARY 14, 2013

My Blog and I would create beautiful leads together. Few people visited, only employees commented on posts, and there were no leads in sight. You might be better suited for a relationship with a Twitter account. I made a personal commitment to post regularly. It was a great love affair…at least for a while. The Marketing Guy.

Merchandising 100

Merchandising Thought Leadership Promotion Social Media 100

Marketing Craftmanship

JULY 4, 2011

Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites.

Social Media 100

Social Media Social Marketing Word of Mouth Media 100

Marketing Craftmanship

JANUARY 16, 2013

Webinars and public forums entail lead qualification and follow-up with prospects. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Email and direct mail campaign accuracy depends on a reliable and accessible database.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Marketing Craftmanship

JUNE 11, 2015

LinkedIn and Twitter Accounts…check / check. Some tactics can be measured in terms of direct business outcomes, such as lead generation. Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. White Paper…check. Client Newsletter…check. Trade Show…check. Blog…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Marketing Craftmanship

AUGUST 31, 2011

If journalists find no practical need for flacks, organizations will likely follow their lead. Twitter, blogs and other social media-based “pull” tools may eventually replace the press release. For public companies, dissemination of financial results and material events will be handled by their legal department.

Public Relations 100

Public Relations Press PR Content 100

Marketing Craftmanship

MARCH 16, 2012

Other than a pile of press clippings or some online content for their website’s “In the News” section, business owners are hard-pressed to draw a connection between their publicity campaign and tangible business results, such as lead generation or increased revenue.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Marketing Craftmanship

FEBRUARY 16, 2013

Extreme examples of this error include companies that issue a press release, or generate Twitter and Facebook postings to announce, for example, that their CEO has been profiled in Inc. The fruits of their labors will be self-evident in tangible business metrics, ranging from lead generation to high search engine page rankings.

Merchandising 100

Merchandising Lead Scoring Lead Ranking Public Relations 100