Customer Experience Matrix

AUGUST 22, 2011

This is a corner of the direct marketing industry I haven't examined in depth although it overlaps with lead generation, online advertising, and performance measurement segments I know well. I spent several hours this morning at the Affiliate Summit East in New York.

Churn Rate 120

Churn Rate Paid Search Agency Ethics Aggregators 120

Customer Experience Matrix

FEBRUARY 4, 2013

But assuming that’s the not case – and I do after all read Twitter – the escalator analogy is not better than a funnel at illustrating today’s situation. Have I missed some crazy new form of multi-path escalator networks? Maybe so: I don’t get out much, and who knows what these kids today are up to?

Marketing Funnels 120

Marketing Funnels Top of Funnel Work Management Paper 120

Customer Experience Matrix

DECEMBER 1, 2014

Available data includes basics (address, phone, industry, company size, revenue, contact name), Web activity (presence of a Web site, Facebook and Twitter accounts, use of daily deals and check ins, and average review ratings), and technologies used. This is both impressive and important, especially where small businesses are concerned.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

JUNE 19, 2015

The functions cover all the marketing automation bases: you can import contacts or enter them manually; assign them to lists; create emails, Web pages, and Web forms; upload other assets; assign points for lead scoring; build multi-step, branching campaign flows; and integrate with CRM systems. Lead scoring is also fairly powerful.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

MARCH 19, 2010

The company expected this to yield at least one sale which would cover the entire annual cost of the program. Socialtext corporate blog cites an estimate by TransUnion CTO John Parkinson that his $50,000 investment in Socialtext has avoided $2.5 million in tech spending by helping users share ideas on how to solve their problems more cheaply.

Social Media 120

Social Media ROI Examples Media 120

Customer Experience Matrix

MARCH 4, 2014

Vendemore has also developed standard formats for channels including YouTube, Twitter, Facebook, blogs, and surveys, making it easy to convert existing content into advertisements. This would offer a simple narrative about expanding B2B marketing automation beyond its home base in the middle of the funnel, where it nurtures known leads.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Customer Experience Matrix

JULY 10, 2013

Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people. That''s theme number three. This is enough sales enablement to complete its sweep of the four themes.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

NOVEMBER 17, 2010

As one of their competitors snippily commented on Twitter, "Does that make the total $50M or $60M? Where does this all lead, both for Marketo and its competitors? So.our friends at Marketo announced today that they've received another $25 million in venture funding. I lost track." I've lost track too, but it doesn't really matter.

Marketo 120

Marketo Demand Generation Lead Ranking Marketing Automation 120

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. The new feature is a desktop widget that creates short versions of such links so they can be added to social media responses such as a Twitter post, Facebook page or blog comment.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JULY 9, 2010

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn. This is missing an obvious opportunity to capture more information about potential leads.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

APRIL 1, 2009

DemandBase said they hadn’t made a formal study of the quality of those leads, but felt confident they were more than worth the cost. But they don’t intend to become a lead management system. blog, Facebook , Twitter posts) but are considering trying to find degrees of separation in social networks like Linked In.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

JANUARY 5, 2010

Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. Silverpop made it easier to add social media handles to lead records so these could be used to send messages. Could this lead vendors to compete on other grounds entirely? Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. In addition, they support wait periods and can send leads and alerts to the sales system.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 3, 2013

lead scores are created in two ways: conventional user-created scoring rules, and automated predictive modeling. Activity values can be set to decay as time passes, which is one hallmarks of advanced lead scoring. While there''s just one pair of conventional lead scores, users can have as many predictive model scores as they want.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 14, 2009

Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.). Similarly, Spredfast makes no attempt at relating social media programs to business results such as leads or revenue.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

MAY 27, 2009

If this isn't clear, think in terms of data from directories (D&B, Hoovers, OneSource), news feeds (Google Alerts, Lexis-Nexis, Reuters), social networks (Jigsaw, Linked-In), and social media (blogs, Facebook, Twitter). These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

APRIL 28, 2009

The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Tags: marketing automation software deployment low cost marketing software lead management demand generation implementation demand generation. Thanks to the many people who 'retweeted' the request). the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 4, 2010

lead scoring: users can define separate scores for customer fit and activities. Customer fit is based on static attributes such as title while activity score is based on events such as email opens or Twitter posts. Right On's default set holds two lead stages (investigate and evaluate) and two customer stages (value and advocate).

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 24, 2015

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. It recently added lead scoring and the ability to look up individuals on social networks. That puts it firmly in Infusionsoft territory, and perhaps even towards the lower end of that.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JANUARY 31, 2014

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 28, 2016

Campaigns can also run processes such as a/b tests, lead scoring, landing pages, segmentation, or suppression lists. It also stores social media handles for Facebook and Twitter, can send messages through those systems, and can create scores based on social media behaviors such as retweets and likes.

Marketing AI 120

Marketing AI Work Management Campaigns Marketing Management 120

Customer Experience Matrix

MAY 6, 2010

Demand generation features are adequate, if a bit rudimentary, and are supplemented by social marketing capabilities that do an above-average job of integrating social activities with traditional lead data. Commenters are automatically entered as leads into the Genoo database. RSS subscribers can also be automatically added as leads.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

JUNE 22, 2014

Functionally, this means it provides social listening for lead identification, social data enhancement to build expanded lead profiles, social lead scoring, social nurture campaigns, integration with marketing automation and CRM systems, and reporting to measure results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Social Marketing Automation 120

Customer Experience Matrix

MAY 11, 2011

Here are some highlights from the latest set of additions: - multiple scores per lead. This is important in large companies that need to score leads against multiple products. The system can publish directly to Twitter, Facebook, and LinkedIn accounts. But it does offer other capabilities that are improvements. social sharing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. Web analytics.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

AUGUST 23, 2009

Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. The system scans Twitter, Facebook and LinkedIn for mentions and can make automated replies when it finds something. Many demand generation vendors now offer something along those lines.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 17, 2010

The new release also adds real-time social media monitoring (directly for Twitter and Facebook , and through Collecta for blogs, YouTube and other sources). Of course, the real trick would be linking social media comments to lead profiles. These features are certainly useful. All of these are valuable reports.

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 29, 2009

Marketers can use the queries to identify new leads and select cross-sell and upsell offers. The system can also accept streams of XML data over HTTP, which includes RSS feeds, Twitter posts and other Web sources. Typical applications include security monitoring, fraud detection, and general business activity monitoring.

Process 120

Process Work Management Marketing Management Vendors 120

Customer Experience Matrix

JANUARY 27, 2018

Similarly, The Verge found that Amazon and Google were significantly better liked and trusted than Facebook or Twitter. Edelman found that 64% of people want business CEOs to lead change rather than waiting for government to impose it. Indeed, that’s precisely the conclusion of this Trusted Media Brands report about branded video.

Paid Content 153

Paid Content Paid Search Agency Advertising Agencies Lead Scoring 153