A Framework for Optimizing Personas
Cintell
FEBRUARY 8, 2016
71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. You can read more about her marketing philosophy and get practical advice by visiting www.unleashpossibleblog.com or following her on twitter @SamanthaStone.
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