Cintell

article thumbnail

A Framework for Optimizing Personas

Cintell

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. You can read more about her marketing philosophy and get practical advice by visiting www.unleashpossibleblog.com or following her on twitter @SamanthaStone.

article thumbnail

Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

Hendrik-Jan is the lead strategist at Bright Orange Thread. Follow him on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers. We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. Here’s one of their stories: .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. Your insights may lead to uncovering something impactful that no one else caught or experienced yet. Follow her on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers. Assume nothing.

article thumbnail

Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes. Follow Demand Spring on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers.