Customer Experience Matrix

JUNE 19, 2015

The functions cover all the marketing automation bases: you can import contacts or enter them manually; assign them to lists; create emails, Web pages, and Web forms; upload other assets; assign points for lead scoring; build multi-step, branching campaign flows; and integrate with CRM systems. Lead scoring is also fairly powerful.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

JANUARY 20, 2016

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. Intent-based email lists are obviously contactable but volumes are often quite low.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 25, 2009

Genius Enterprise expands the company’s beachhead in marketing by adding automated lead nurturing and lead scoring. As to the landing pages and forms themselves, companies can build their own, have Genius.com professional services staff build them, or use Web to Lead pages created in Salesforce.com.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 29, 2015

Other data collection specialists include Segment.com , Aginity , Umbel , Lytics , NGData , and Woopra , although some of these do supplement database building with predictive model scores, segmentation, and/or event-based triggers. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

JUNE 2, 2015

B2B CDPs have favored analytical applications like lead scores and churn predictions. B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. Everyone else wants to combine the database with a practical application.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

SEPTEMBER 16, 2017

These can be sent on a fixed schedule or be triggered when the customer enters or leaves a segment. Results can be applied to tasks other than personalization, such as lead scoring. This lets Vizury send outbound messages through the customer’s preferred channel when there’s a choice.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Email campaigns can execute as batch projects or trigger dialogs. Other core features are similarly powerful.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Tags: marketing automation multi-language marketing lead management demand generation. Alsa has some other unusual features.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

APRIL 5, 2009

This leads to more variety as vendors experiment with different approaches to a now-defined problem. Like all demand generation systems, True Influence can import lists, send emails, create Web forms and surveys, score leads, set up multi-step campaigns, and integrate with CRM systems. send a reminder three days before a Webinar).

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

DECEMBER 1, 2014

If you want to know more about trigger events or individual contacts or want lead scoring or other types of predictive modeling, you’ll probably be happier with something else. If that’s what you want, take a closer look. b2b marketing data compiled marketing lists customer intelligence data quality radius segmentation'

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

OCTOBER 20, 2016

Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients. Those can be used along with other data to create triggers and define segments within Hull. The segments can then be sent to other systems and updated as they change.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 22, 2009

Campaigns can be executed manually by the user or triggered by selected events including completion of a form, selecting a specific answer within a form, completing a step in a multi-step marketing campaign, or reaching a score threshold. The system’s features for lead scoring and routing are more impressive.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 11, 2010

Surely not: marketers still need to maintain a marketing database, send emails, respond to trigger events, score leads, and integrate with CRM. Tags: day software marketing automation Web content management lead management adobe demand generation.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 26, 2011

Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. These rules can be used in segmentation, lead scoring, and sales alerts.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

APRIL 12, 2011

Be sure to include processes beyond what you do already: one of the reasons you’re looking at marketing automation is to expand what your department can accomplish. Your requirements are based on the tasks you must perform to meet your goals.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 24, 2016

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. Specifically, we want to keep prospects engaged so that each offer they accept leads to another offer they also accept.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

AUGUST 28, 2008

Key functions include landing pages, data capture surveys, and trigger-based personalized email. Lead nurturing: execute repeated contacts with leads over time. Score and distribute leads: assess leads and distribute them to sales when appropriate.

Demand Generation 120

Demand Generation Demand Marketing Management Generation 120

Customer Experience Matrix

MAY 12, 2009

The new service, called QuickStart, will also be delivered by Eloqua partners, giving them an opportunity to start a relationship that could lead to future paid business. Tags: marketing software system deployment marketing automation lead management demand generation implementation.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

JUNE 9, 2009

The moments are set up as real time triggers within Marketo. a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. Sales people can select the individuals and accounts to monitor and the types of activities that trigger alerts. - three Web site visits in two days).

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

FEBRUARY 24, 2009

In Marketo, each campaign is a relatively small, self-contained sequence of steps that is triggered by a particular prospect need. Marketo’s approach is to trigger campaigns based on specified events or list criteria. Tags: usability assessment marketing automation marketo lead management demand generation.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

AUGUST 10, 2010

So far, his main points have been that the role of B2B marketing has expanded to cover the entire buying cycle from initial lead generation through closed deals and that new technology must be accompanied by changes in people, process and content to have an impact.

Process 120

Process Marketing Management Marketing Automation Services Demand Generation 120

Customer Experience Matrix

MARCH 18, 2009

The system is a little above-average in that emails can contain if/then rules to display different images based on differences in lead data. But without a way to visualize the flow of leads from one campaign to another, it would be difficult to use MarketingView for complex programs. See my earlier posts on the topic.)

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

MARCH 6, 2016

Of these, I found WickedReports the most interesting: they use customer tracking to do multi-channel lead attribution and customer value analysis. ThinkingChat promised "artificial intelligence lead capture agents" engage site visitors and capture contact information. I’m pretty sure they’re right. Two other vendors also caught my eye.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

AUGUST 12, 2010

The company provides a handy comparison table which shows that Demand Generation includes social media and Web tracking, triggered actions, Web forms and progressive profiling, but not drip campaigns, automated lead nurturing, lead scoring and landing pages. For that reason alone, it’s worth watching.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

AUGUST 30, 2012

This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. Bet you expected “smart flows”) that are triggered by smart list-style rules and can include multiple steps with multiple actions assigned to each step. But it removes a major annoyance. workflows (hah!

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Customer Experience Matrix

FEBRUARY 5, 2012

This brings considerable good news: the micro and core vendors are indeed adding features, especially in lead generation, campaign management, and reporting. Lead Scoring: remember that old Sesame Street song, “One of these things is not like the others”? Enterprise systems are already so powerful that new features don’t matter much.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JULY 3, 2013

Entry can trigger an email, assignment to a drip campaign, or sales agent notification. lead scores are created in two ways: conventional user-created scoring rules, and automated predictive modeling. Activity values can be set to decay as time passes, which is one hallmarks of advanced lead scoring. So far pretty normal.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

FEBRUARY 14, 2011

ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring. Email and Web activity data, as well as any activities captured by Dynamics itself, are available for lead scoring and event triggers.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

JULY 17, 2009

This is a much narrower scope than conventional demand generation systems: no email blasts, no landing pages (although the system does generate online forms), no content management, no lead scoring, and limited CRM integration. Campaigns can be triggered manually or run automatically on a regular schedule.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

MAY 20, 2013

After all, Silverpop’s twin heritages in B2C email and B2B marketing automation both use simple data models: flat lists for email and basic lead/contact/account tables for B2B marketing automation. It’s less surprising to see another CDP system than to see it coming from Silverpop.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

APRIL 21, 2009

Tags: system implementation demand generation marketing automation lead management.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. This allows leads to follow different paths within the same campaign.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JUNE 25, 2008

In fact, LucidEra is releasing a new module for lead conversion analysis today to address this very need. Just 64% of the best-in-class vendors had this capability, even though 92% had a lead management or demand generation system. They even cited one demand generation vendor that had turned to them for help. (In

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

MAY 22, 2008

This can be used to estimate the value of a lead in a lead scoring system. Information such as comparisons with competitors may be popular but could lead them to delay their decision or even end up purchasing something else. That said, even simple behavior-based triggers need some technical support.

Work Management 120

Work Management Lead Ranking Marketing Management Trigger Marketing 120

Customer Experience Matrix

NOVEMBER 4, 2010

lead scoring: users can define separate scores for customer fit and activities. The scores are stored on the customer record and can trigger an action to send the contact to Salesforce.com. Right On's default set holds two lead stages (investigate and evaluate) and two customer stages (value and advocate). But there's more.

Salesforce.com 120

Salesforce.com Lead Ranking Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 26, 2012

Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management. The system supports event-triggered and multi-step campaigns, although Balihoo has found that most local marketers balk at entering the response details needed to maintain them.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120