Webbiquity

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Six Lead Generation Trends to Watch in 2021

Webbiquity

Unsurprisingly, the metric that clinched the first position was “quality of leads.” This crisis response led them to identify several short- and long-term trends. Personalization is for the lead generation and nurturing process. Live chat software can boost your lead generation efforts significantly.

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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. ” Only 29%?! That doesn’t sound right.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

This post details four predictions for key B2B eCommerce marketing trends in 2023. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing.

eCommerce 270
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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. It is surprising, however, that increasing sales is now prioritized almost as highly as the more traditional goals of brand awareness and lead generation.

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Five Top PR Trends to Watch in 2021

Webbiquity

Improving your PR efforts and maintaining them at a high level requires paying close attention to the latest trends. Here are five important PR trends to watch in 2021. The PR industry will play a leading role in eliminating the spread of fake news. One of the leading PR tools is Prowly.

PR 271
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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Diving deeper into the full research report from Knowland , while a strong recovery underway, the trend varies widely across leading U.S. cities for live events.

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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. What’s the Difference Between Leading and Lagging Indicators? If you want to change your current results, you must focus on leading indicators. Guest post by Ron Stefanski.