Everything Technology Marketing

JANUARY 1, 2011

Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011. 1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic.

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Everything Technology Marketing

JANUARY 31, 2012

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 3 - Focus on lead quality In the past, it was difficult to gauge lead quality and lead gen's impact on sales pipeline, so in the absence of real quality indicators, more leads were considered better.

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Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

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Everything Technology Marketing

APRIL 12, 2011

We asked over 20,000 B2B marketing professionals to share their collective insight on B2B content marketing issues, trends, and preferences. After the first couple of hundred responses, patterns and trends have stabilized - a clear sign that we are getting close to a representative sample size. Leads, leads, leads.

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Everything Technology Marketing

JUNE 27, 2013

Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.

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Everything Technology Marketing

JUNE 18, 2010

This trend is nothing new, it has been building for a long time and many corporate functions like manufacturing have been outsourcing for decades. It seems as if the marketing function has only recently caught on to this trend in a major way, though. Do you see the same trends? Is marketing moving to a subscription based model?

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Everything Technology Marketing

OCTOBER 10, 2010

For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)? One of the first questions that arises is how do I segment markets based on attributes I cannot easily observe from the outside?

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Everything Technology Marketing

MARCH 14, 2011

With powerful content assets that lead, just like breadcrumbs, from problem to solution. (4) Don’t forget to join the B2B Technology Marketing Community on LinkedIn to network with 20,000 of your B2B marketing peers and learn about the latest trends in tech marketing. What is your experience with marketing and selling SaaS?

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