Chris Koch

AUGUST 16, 2011

Yet even in B2B, we have a growing concern over privacy in lead management. It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. Privacy is a concern in B2B, too. Anecdotally, we hear that content gets exponentially more clicks when there’s no registration form attached to it.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

Yet even in B2B, we have a growing concern over privacy in lead management. It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. Privacy is a concern in B2B, too. Anecdotally, we hear that content gets exponentially more clicks when there’s no registration form attached to it.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

FEBRUARY 12, 2010

The experts say that in the new era of social media, marketers need to stop delivering tightly-scripted, one-way messages and start engaging in uncontrolled, transparent conversations with customers and prospects wherever those conversations happen. Transparency? It takes time, money, talent, and innovation to create good information.

Social Media 100

Social Media Forrester Media Transparency 100

Chris Koch

JANUARY 15, 2010

The impact of our content will be visible if that content is linked to an automated, closed-loop lead process. Getting agreement with sales on a sales-ready lead is critical. Employees, subject matter experts and marketers all need to represent the company, but in a way that is transparent, constructive, and cordial.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

NOVEMBER 24, 2009

Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. Encourage openness, honesty and transparency. Thanks to Kent Huffman for giving me a great starting point for this post): Invite employees into the process.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

JUNE 5, 2009

Meanwhile, the company kept up its emphasis on research and development so that customers would see that it was still committed to offering leading edge products. They need to act with absolute integrity and transparency in the wake of the crisis so that customers and prospects understand that the crisis was an anomaly that will be fixed.

Paid Search Agency 100

Paid Search Agency Companies Work Management Ethics 100

Chris Koch

JULY 29, 2011

Too late, transparency—and defensiveness. On June 20, long after the bloggers had already moved on, McKinsey finally made the survey and its methodology transparent and issued a cranky and defensive statement about the survey that helped things not at all. Of course, you know what happened next. Oh, I get it.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100