B2B Memes

SEPTEMBER 29, 2011

AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”. I suspect this will be an ever-larger issue for trade publishers trying transition into the new-media era. Most trade editors I know already complain about their steadily increasing digital workload.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

JANUARY 10, 2011

While an abundance of content creators leads to oversupply, the scarcity of attention among overwhelmed audiences increases the value of good content. This is alien thinking for traditional B2B content producers, notes Conley: “Both trade publishers and custom publishers have seldom felt the need to be great.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

SEPTEMBER 9, 2010

However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. The expert columns and in-depth, bespoke research reports are a major point of differentiation for us from other trade media.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. Will new media lead to brighter or bleaker career options? For me, a journalist, this came as a jolt. “We We don’t mind them,” they told me. “It It makes us more real.” Interesting. Truth as a marketing strategy.

Content 100

Content PR Social Media Ethics 100

B2B Memes

NOVEMBER 4, 2011

Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters. It’s an age-old issue for trade journalists that has only intensified in the online era. Rather than focus their lead on the story, they focus it on the attribution.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. Though no doubt disconcerting, it is the kind of change that will surely lead to rewarding new experiences both for him and his readers. Adam Tinworth.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100