B2B Marketing Traction

JUNE 9, 2011

Because of the focus on the buyer, a new term and a new activity has emerged in marketing today – lead nurturing. Lead nurturing is how marketing supports the buyer through the buy cycle and the four stages of awareness, information, assurance and loyalty. Buyers are in control. See the difference?

Lead Nurturing 100

Lead Nurturing Telemarketing Leads Lead 100

B2B Marketing Traction

MAY 17, 2012

Bain & Company’s study also showed that a 5% increase in customer retention can lead to profit increase of 25-100%. Increase your customer touchpoints (making each touchpoint a positive experience). How can you increase your customer wallet share? Know your customers. Know which customers are profitable.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

JANUARY 13, 2016

When the screens were designed, the client said, “That’s not what I had in mind,” leading to several more iterations. When the website pages were created, I pointed out that the structure was not optimal for SEO, leading to a restructuring of the site. Integrated, planned marketing increases the results you receive.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

MARCH 29, 2012

Integrated marketing leads to response compression. He notices the mention and bingo – marketing touchpoint number three. Then, because the software company knows that 70% of trade show leads never get followed up on, in two days Joe gets a phone call from the company’s sales rep. How does it work?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100