Anything Goes Marketing

NOVEMBER 11, 2007

I have a great email marketing tip for everyone this week based on a real email campaign. Here are the changes that were made for the follow up email that lead to the high response rate: Dynamic Personalization Part 1: The sender. This leads to my next point on subject line techniques. Selling the email as a forward.

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Anything Goes Marketing

NOVEMBER 19, 2006

Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. Here are some of his other tips that I liked: Keep the registration form out of sight.

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Anything Goes Marketing

SEPTEMBER 6, 2006

This was similar to a situation that in which I discussed the idea of helping a client create a lead nurturing (maturation) program using emails that are sent out periodically based on user activity. Here are some tips on recycling your blog content: Come up with a topic and then search your blog and see what posts already exist.

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Anything Goes Marketing

OCTOBER 1, 2006

This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. By lead generation I mean very simply: "generating new prospects that will buy your products or services". The question is: "How do you translate your regular readers into real leads?"

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Anything Goes Marketing

SEPTEMBER 25, 2007

This is a great one that focuses on B2B lead generation. But what about your lead generation efforts? How do you grow your lead funnel? Kicking Viral Marketing Up a Notch - Turning the follow up email into Lead Generation How could we improve the example above? You've just added an additional lead generation weapon!

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Anything Goes Marketing

FEBRUARY 27, 2007

Here's a better one "Did you know that right now you could increase the amount of qualified leads that your sales team gets by 100%?) A thought provoking question (Did you know that 82% of people who have been sent this email have opened it?

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Anything Goes Marketing

FEBRUARY 25, 2007

In some cases, the response rate may be better with one test group but the quality of responses may be better in another test group in terms of bringing in more qualified leads that are in your sweet spot. Are the people who are responding more qualified?

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Anything Goes Marketing

NOVEMBER 15, 2009

This doesn’t just mean the pipeline influenced from a lead nurturing program but also can mean the effectiveness of lead scoring to the sales team. EE09 #Eloqua JenPumpItUp : Session tip: How good is your lead scoring program? lauraramos : #EE09: all this [marketing] activity amounts to 18 to 30% of the pipe.

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Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. While many may label this as “lead nurturing”, it goes well beyond lead nurturing. Trial tips.

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Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Reuse (and abuse) your whole company.

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Anything Goes Marketing

OCTOBER 23, 2006

Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information. All of that great content could actually drive people to your website and generate new leads as people will be searching for content contained within your newsletters. In the end you have created a Blogletter!

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Anything Goes Marketing

MAY 3, 2007

This tip will help to ensure that those that registered will actually show up. As an added tip, why not engage registrants before the webinar by giving them a quick call and asking them what they expect from the webinar or have an automated telephone reminder? Tags: email marketing B2B lead generation webinars / webcasts.

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Anything Goes Marketing

MARCH 8, 2009

LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. Twitter tip: Keep your network updated as to where you are.

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Anything Goes Marketing

MARCH 11, 2007

Many of these tips are fairly obvious but how often are you checking to make sure that you and your team are following these best practices? In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. I've found a few email tools and resources that you may find useful.

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Anything Goes Marketing

DECEMBER 21, 2009

This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. This is just the tip of the iceberg. The key to sending relevant communication is to automate the process. This concept needs to be at the forefront of your planning in 2010.

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Anything Goes Marketing

APRIL 7, 2010

If this is not done, there is a greater chance that leads will leak out of the sales and marketing funnel and may go to the competition. See: Ready to Welcome Your New Leads? This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices. Social media highlights.

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Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. Michael is one of the leading authorities on the topic of writing and marketing white papers and has written a simple easy to read book on the topic. Tags: B2B lead generation online marketing.

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Anything Goes Marketing

DECEMBER 15, 2008

The bottom line is that the marketing team needs to promote events but the more emails that are sent may lead to list attrition. A Few Other Ideas to Cut Down on Event Emails Here are a few small tips that you can implement: Have a link on your event invite that says "I can't make the event but maybe next time".

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Anything Goes Marketing

SEPTEMBER 28, 2006

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. This is just the tip of the iceberg (no pun intended - OK, maybe I did intend it). What does this all mean?

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Anything Goes Marketing

APRIL 9, 2006

Not only do you have some cool music to inspire you while you shop, there are some great work out videos, good offers for a workout DVD, exercise tips as well as videos explaining how to do certain hip hop moves. Great use of media and flash lead to an amazing online experience. Keep it up Nike! I don't expect any less.

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Anything Goes Marketing

SEPTEMBER 13, 2009

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. What we need to see is metrics such as the number of marketing touches (including email) that lead to an opportunity and/or closed deal.

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Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. I hope that these tips will improve your blog conversions and even increase your blog traffic.

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Anything Goes Marketing

AUGUST 7, 2007

Think about the tips above and how your company can bring potential customers and prospects to the front of your line, and how to get them there as fast as possible. Tags: email marketing Comedy Blogging lead conversion e-marketing youtube. Those that are loyal deserve some extra TLC so giev it to them.

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Anything Goes Marketing

AUGUST 19, 2006

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. For example, try these subject lines "Please confirm your unsubscription" or "This is the final email we are sending you". The "from" name of your email should always include the name of your company.

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Anything Goes Marketing

AUGUST 14, 2006

Here are some practical blogging tips for you Mel about how you could use a blog to help "right the ship" on your quickly drowning career: Issue a real apology using a blog post that you may have actually wrote (even though he probably wouldn't write it). Lead people back to your blog and turn them into faithful readers and fans.

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Anything Goes Marketing

DECEMBER 17, 2007

This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. I highly recommend Brian's Lead Generation Blog. It's time to get a grip and at least know that you are not alone.

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Anything Goes Marketing

OCTOBER 29, 2006

Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. Here's the most important tip: Send this initial email out right away!

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Anything Goes Marketing

FEBRUARY 21, 2009

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". Heather has some good tips to ensure that your information and call to action(s) is up to date. As an added tip, include a picture of the sales rep.

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