WebMarketCentral

FEBRUARY 8, 2008

Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing.

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

WebMarketCentral

OCTOBER 1, 2007

The professional services experts at RainToday have just released a free report, The One Piece of Advice You Can't Generate Leads Without—From 10 Experts on B2B Lead Generation. If your role centers around B2B lead generation, how can you resist a report with a title like that? What do I need to know?'

einsof 20

einsof Lead Generation Lead Scoring Lead Ranking 20

WebMarketCentral

DECEMBER 29, 2008

Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. That, and dodging bullets in the rough-and-tumble world of search engine marketing. ** technorati tags: Google AdWords, search engine marketing, SEM, CTR, ROI del.icio.us

SEM 20

SEM Adwords CTR Search Engine Marketing 20

WebMarketCentral

JULY 7, 2008

MarketingSherpa's report provides useful advice for incorporating video into B2B lead generation plans, such as best practices in properly tagging corporate videos uploaded to YouTube. YouTube and the Paradox of Video Quality Online video is hot for many reasons: it's engaging, portable, re-usable and increasingly searchable.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

AUGUST 27, 2007

The series focused on research and best practices in using thought-leadership content, primarily white papers, to drive B2B lead generation efforts. To improve lead registration quality, marketers need to make their privacy policy prominent on registration form pages, and provide credible, high-quality content throughout their websites.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

NOVEMBER 19, 2007

Around the blogosphere, Barry Graubart at Content Matters argues that "TechTarget had previously acquired KnowledgeStorm competitor BitPipe, so they now have a solid lock on the IT white paper and lead gen market." (I I suspect the folks at ITToolbox would disagree.)

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Finally, getting SEO and marketing assistance from different providers can lead to inefficient duplication of effort.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

AUGUST 1, 2007

After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0,

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

AUGUST 6, 2007

Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. Viral campaigns are generally much more effective at increasing brand awareness than actual lead generation. Even with the most careful planning and execution, however, not every campaign will be a huge success.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

JULY 30, 2007

In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. These are unlikely to get wide viral distribution, but more likely to appeal to people within your target market. Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

OCTOBER 22, 2009

Similarly, a click-through from Twitter or Facebook may have been influenced by any variety of other online and offline marketing efforts, so giving 100% credit to social media for lead may be overstating the case. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media ROI Web 2.0 Media 20

WebMarketCentral

SEPTEMBER 2, 2009

Search is for lead generation, or more accurately, name generation. It brings "suspects" into your funnel, contact information for people who may or may not eventually become leads and then customers. Social Tagging Web Marketing. Tags: Web 2.0 Like traditional PR, it is a "top of funnel" tool.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

NOVEMBER 11, 2009

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. Social Tagging. Tags: Web 2.0 While the results aren't scientific by any means, they are enlightening. The results?

Traffic 20

Traffic Twitter Linkedin Web 2.0 20

WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? tags: social media marketing Facebook fan pages SEO? Social Tagging. Tags: Web 2.0 How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JULY 30, 2009

I mean, it's all right there on your campaign management screen: how much you spent, how many conversions (leads) you got, and your cost per lead. Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening. Social Tagging. Tags: Web 2.0 Simple, right?

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

MARCH 4, 2009

Finally, sharing content with those interested in the topic leads to conversations. Social Tagging. Tags: Web 2.0 These can take the form of interaction on a social sharing site like Searchles , blog comments, Twitter replies, LinkedIn messages, writing on a Facebook wall, or other means of online dialog.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

APRIL 22, 2009

Greater availability of information requires greater transparency, but also leads to richer conversations. Social Tagging. Tags: Interactive PR Web 2.0 Those days are fading, which is welcome news to many PR practitioners as well as their audiences.

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

JANUARY 28, 2009

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

MARCH 24, 2009

Paid search—one of the most cost-effective and measurable lead generation tactics—was actually in line for cuts by slightly more respondents than increases. Slimmer majorities found it even "somewhat effective" at generating leads or increasing sales. Social Tagging Research and Reports. Tags: Web 2.0

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

SEPTEMBER 9, 2009

The Best Of list is a great for someone like me." ** technorati tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal del.icio.us Tags: Blogging for Business.

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

NOVEMBER 2, 2009

According to eMarketer, SEO tops the list of effective web lead generation methods, as " Forty-eight percent of marketers (in a 2009 study by Forbes) said that SEO was the best method for generating conversions online." Tags: General Marketing.

Marketing Budget 20

Marketing Budget Budget Programs Allocation Emarketing 20

WebMarketCentral

MAY 20, 2009

The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. I think the brand identity would be stronger with the addition of a clear and concise tag line and a unique mark to use when confined to a tiny space. The tag line makes me want to learn more. All logos are shown at 1.5

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Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

NOVEMBER 17, 2009

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Proper lead nurturing has become critical, which is where marketing automation systems come in. The company's original focus was on web analytics.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

DECEMBER 3, 2009

What's the real the optimal cost per lead for your SEM program? Finding The Optimal Cost-Per-Lead by Search Engine Land Patricia Hursh makes the case that the lowest cost per lead isn't always best, as this pursuit can cause marketers to leave leads on the table, so to speak. How can you improve conversion rates?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Tags: Web Marketing. clutter) from good (a clear call to action among other attributes).

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

FEBRUARY 6, 2009

They must first "sell" a website to the search engines—using onsite techniques like title tags, headings and proper keyword density in the copy plus external link building—in order to get the site ranked within the first few search results. Salesperson B, on the other hand, carefully qualifies leads and sets proper expectations.

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

SEPTEMBER 16, 2008

So again: banner ads are branding, not revenue or lead generation. They may very well have a role to play in your marketing mix, but it's important to understand what that role is. ** technorati tags: MarketingSherpa, banner ads, click through rate, average CTR, branding, conversion rates, lead generation del.icio.us

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Banner Ads CTR Banners Ads 20

WebMarketCentral

AUGUST 29, 2007

social media tagging: Customer stories from telephony migration, voicemail list management and unified messaging software vendor Unimax. social tagging to drive B2B website traffic. You can listed to the podcast on Paul's blog. ** technorati tags: Paul Dunay, podcast, web 2.0 tags: Paul Dunay, podcast, web 2.0

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

NOVEMBER 19, 2008

That not only means you can get more attractive pricing, but also that you can get creative in terms of what else goes into the mix: print advertorials, case studies or bylined articles; online editorial coverage, reduced-cost lead gen activities like webinars and white paper syndication; reduced pricing on newsletter sponsorships, etc.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

DECEMBER 11, 2008

For example, your online lead generation goes up this month (or down). If you've just launched a campaign for a new product and increased your search advertising budget, then one would expect leads to go up. It's also critical to stay in touch with "cold" leads. No, not annoying , but tenaciously inquisitive.

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

DECEMBER 20, 2007

Vendors can participate as well, but will be effective only by adding valuable content to these discussions, which enhances credibility and leads (ultimately though not immediately) to higher sales. Again, the ITtoobox/PJA report on social media use by B2B IT buyers is available here. ** technorati tags: Web 2.0 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

AUGUST 20, 2008

GoodSearch/GoodShop One example is GoodSearch.com , a search engine that makes a donation for every search, and it's partner organization GoodShop.com , an online shopping mall with more than 700 leading retailers that directs a percentage of every sale to the user's favorite charity.

Social Media 20

Social Media Ning Media Tagging 20

WebMarketCentral

JANUARY 23, 2009

"Create your keywords tag using your master keyword list and the visible words in your page. Use real header tags (h1 through h6) rather than "fake" p-class tags in your CSS files. And keep in mind that h2-h6 tags are just as important, possibly even more important, than h1 title text. tags: Andrew B.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

JANUARY 16, 2009

The model has potential, though at $10 per lead the cost could quickly take a tool on an unemployed candidate's budget. Good luck and God be with you. ** technorati tags: US unemployment, jobless rate, Chris Brogan, Using the Social Web to Find Work, MarketingSherpa, The Ladders, TopJobLeads.com, Rick Probstein del.icio.us

Resources 20

Resources PR Tagging Lead Ranking 20