Leads and Tagging - B2B Marketing Zone

Why is measuring Lead Gen in Social Media so hard?

Buzz Marketing for Technology

MAY 18, 2009

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Still others have added click to chat or click to call type of functionality that when combined with a slightly re-engineered process means you can totally measure the leads. Tags: social media Lead Generation.

Social Media

Social Media Lead Gen Media Leads

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Tweet This!

Social Media

Social Media Social Marketing B2B Marketing Media

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook? Tweet This!

Lead Nurturing

Lead Nurturing Facebook Market2Lead Leads

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

How to build a Lead Nurturing Super Highway!

Buzz Marketing for Technology

JANUARY 14, 2009

Not all leads should be treated equally. In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. A lead nurturing super highway was born. EchoQuote was born.

Lead Nurturing

Lead Nurturing Leads Lead Marketing Qualified Leads

How Social Commerce leads to Advocacy Based Marketing (ABM)

Buzz Marketing for Technology

AUGUST 4, 2009

All of this will lead to a new era of digital commerce in the next 24 months – Are you ready? Tags: Social Networking Facebook Commerce. Perhaps they will even offer you and your followers/friends (Twitter/Facebook) a special discount or a peak at the next version before the launch to get the viral buzz going.

Account Based Marketing

Account Based Marketing ABM Social Marketing Social Networks

Interview with Leading Sales Expert: Jim Keenan

Buzz Marketing for Technology

OCTOBER 6, 2009

This new access provides sales people with leads and opportunities once hidden from the world in person to person verbal conversations or the invisible conversation. Tags: Sales Strategy. Social Sites like Twitter, LinkedIn, and Facebook give sales people unprecedented access to potential clients at all levels.

Leads

Leads Lead Marketing Qualified Leads Enterprise Management

Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

JULY 21, 2010

CRM systems, MRM systems, Lead Nurturing systems and the list goes on. How about your partner community and the leads you have given over to them. Tags: Lead Generation Lead Nurturing. But do we really have an all in one Closed Loop market system that does it all? Share it on StumbleUpon. Email this to a friend?

Resource Management

Resource Management Work Management Digg Planning

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

JULY 28, 2010

Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support. An Interview with Sean Geehan, CEO and Founder Geehan Group I met Sean at a recent ITSMA Marketing Leadership forum. Related posts brought to you by Yet Another Related Posts Plugin.

Communities

Communities Curation Top of Funnel B2B Marketing

If I had a dollar.

Buzz Marketing for Technology

APRIL 28, 2009

They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. I suggested a few different places like investing in more Content Marketing, Lead Nurturing and Social Media. Lead Nurturing - if this isn't high on your list, it should be. And finally.

Lead Nurturing

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

JANUARY 19, 2010

Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership. If I had a dollar … Last week, I was interviewed by a technology services marketing. Related posts brought to you by Yet Another Related Posts Plugin.

B2B Marketing

B2B Marketing B2B Thought Leadership B2B Digg

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

NOVEMBER 10, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. B2B Marketing Content: Lure or Lasso? I picked this saying up from Gary Vaynerchuk’s new book.

Top of Funnel

Top of Funnel B2B Thought Leadership Lead Nurturing Digg

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

NOVEMBER 10, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. B2B Marketing Content: Lure or Lasso? I picked this saying up from Gary Vaynerchuk’s new book.

Top of Funnel

Top of Funnel B2B Thought Leadership Lead Nurturing Digg

No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

JUNE 15, 2009

And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? - Tags: social media Lead Generation.

Social Media

Social Media ROI Media Lead Gen

World Wide Rave – Works!

Buzz Marketing for Technology

FEBRUARY 16, 2009

Tags: Content Marketing Lead Generation Lead Nurturing Interactive Marketing Buzz Marketing. If you’re like most people, you didn’t do any of those things – you just went online.

Buzz

Buzz Ad Exchange Lead Nurturing Paper

1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

MAY 6, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Advertising Facebook Interactive Marketing Lead Generation Pay Per Click Social Media. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work.

Advertising Agencies

Advertising Agencies Cost Per Click Advertisements Advertising

The 4 P’s to Social Media Marketing

Buzz Marketing for Technology

JANUARY 21, 2010

I think this strategy is exceptionally good for B2B marketers with long lead cycles. Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. Now that we are beginning to feel the relief of.

Social Media

Social Media Social Marketing Media Digg

B2B Marketing Content: Lure or Lasso?

Buzz Marketing for Technology

FEBRUARY 4, 2010

Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Related posts brought to you by Yet Another Related Posts Plugin.

Digg

Digg B2B Marketing Thought Leadership Content

iPad saves the Page Advertising Business

Buzz Marketing for Technology

MAY 4, 2010

Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Why is Google Scared and What it means for B2B Marketing! At a recent dinner with a buddy of mine from. Related posts brought to you by Yet Another Related Posts Plugin.

B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

JUNE 9, 2010

Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy. Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for. Related posts brought to you by Yet Another Related Posts Plugin.

B2B Marketing

B2B Marketing BtoB Digg B2B

Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

AUGUST 18, 2010

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. That’s a good thing yes but I don’t feel like we are there yet.

Social Media

Social Media Social Marketing B2B Marketing Media

Shadow Pipeline – accounting for the missing dollars

Buzz Marketing for Technology

JULY 14, 2010

Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? No related posts. Related posts brought to you by Yet Another Related Posts Plugin.

Marketing Proposals

Marketing Proposals Digg Budget Programs Planning

Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

JUNE 28, 2008

According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. The intranet becomes a leading competitive advantage. Social media. Intranet 2.0:

Enterprise Management

Enterprise Management Wiki Work Management Web 2.0

Sharing is how you build a Brand

Buzz Marketing for Technology

JANUARY 14, 2010

Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking. Why you need to build your Social Capital? So over the last few blog posts we have looked. Related posts brought to you by Yet Another Related Posts Plugin.

Ad Building

Ad Building Brand Identity Branding Digg

New Communication Tech and Work Literacy Presentation

Buzz Marketing for Technology

SEPTEMBER 22, 2008

tags: workliteracy communication ). ® Initiate, motivate, lead ï?® ® Categorize, sort, and prioritize (info, tag words) ï?® ® Collaboration (leading groups, learning from groups, moving between groups) ï?® Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Slidecasts.

Work Management

Work Management DMCA Ning Privacy Policies

Fire your Director of Social Media!

Buzz Marketing for Technology

DECEMBER 22, 2009

Why is measuring Lead Gen in Social Media so hard? This isn’t a new problem – how to measure lead. Tags: Social Media. Use Social Media to spot issues before they hit the Contact Center! Firey laptop batteries, defective chips, tainted foods, toothpaste that stains.

Social Media

Social Media Media Digg Lead Gen

Thirteen Tips for Effective Tagging

Buzz Marketing for Technology

JUNE 27, 2008

What other innovative ways have you used tagging? Thirteen Tips for Effective Tagging. Tags and Ruby Sinreichs Why Nonprofits Should Use Tags. If you answered yes to any of the questions above, its time try your hand at tagging. Tagging lets you categorize information online your way. Message Boards.

Tagging

Tagging Effectiveness Tips RSS

Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

JUNE 30, 2010

Tags: Customer Customer Experience Customer Support Lead Generation Support. The Perfect Storm in Customer Service Customers have been adopting Social Media for the last few. Related posts brought to you by Yet Another Related Posts Plugin.

Digg

Digg Paid Search Agency Acquisitions Budget Programs

Is Twitter a Critical Part of your Resume?

Buzz Marketing for Technology

JUNE 8, 2009

Not just for job leads but for the differentiation. Tags: Twitter. Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, analyst relations and even customer relations are snapping them up. But what about those people that are interviewing for a job?

Twitter

Twitter Public Relations Differentiation Tagging

Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

OCTOBER 20, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Applications Buzz Marketing Content Marketing Crowdsourcing Facebook Social Media Social Networking. I am just putting the finishing touches on the 2nd. Will Facebook replace your B2B Marketing email system?

Digg

Digg Buzz Content Lead Nurturing

Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

AUGUST 10, 2009

In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. Tags: Social Networking Advertising Facebook. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born.

Cost per Acquisition

Cost per Acquisition CPA Lead Ranking Cost Per Thousand

Forget Audience Segmentation – Segment by Conversation!

Buzz Marketing for Technology

JULY 27, 2009

And if you play your cards right to generating leads with your Social Media strategy. Tags: social media. If you can effectively listen and monitor to find the conversations where the people are talking about topics you want to participate in then you are 90% of the way to a successful social media strategy.

Segmentation

Segmentation Conversion Forrester Social Media

B2B Marketing needs a stronger Why

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Tags: Advertising Branding Communications Content Marketing Innovation Lead Generation Social Media Strategy. Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Related posts brought to you by Yet Another Related Posts Plugin.

B2B Marketing

B2B Marketing Peer-to-peer B2B Demand Generation Agencies

Is Real Time Marketing in your future?

Buzz Marketing for Technology

AUGUST 20, 2009

I always felt marketing needed serious lead time to ramp up on any major strategic shift. Tags: social media Customer. For Example - We resolved the issue for the person below in 15 minutes! When is the last time you baked up a marketing plan, executed it, got the reaction and closed the whole thing off in 15 minutes!

Planning

Planning Advertising Agencies Webinar Metrics Social Networks

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. Tags: Business Intelligence Data Mining. If you have any insights on how best to get there please share them.

iCrossing

iCrossing CMO Enterprise Management Forrester

The Tipping Point and your Contact Center

Buzz Marketing for Technology

NOVEMBER 3, 2009

Customer Support makes for an easy anchor of any good Social Media strategy so it stands to reason that Customer Support would play a leading role when it comes to listening in on Conversations. Tags: social media Customer Support. But today’s listening and analytical technology for social conversations are still in their infancy.

Contacts

Contacts Tips Social Media Sales Qualified Leads

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. But what if you don’t have a listening platform?

Work Management

Work Management Social Media Marketing Management Social Marketing

Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Buzz Marketing for Technology

FEBRUARY 2, 2009

Prior to founding BuzzGain, he served as the Vice President of Marketing for Inovis, a leading B2B Community Management software company. Tags: PR Buzz Marketing. Link to Original Audio Source Signup for this Podcast Series About Mukund Mukund Mohan founded BuzzGain, the leader in Do It Yourself PR.

PR

PR Marketing Management Buzz Startups

Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

NOVEMBER 17, 2010

3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot. Tags: Customer Experience Customer Support Facebook Listening Monitoring Reputation Management Reputation Monitoring Social Media Social Networking Twitter. I have been an avid iPhone user almost since the.

Brand Identity

Brand Identity Branding Digg Multi-Channel

More Thoughts on Thought Leadership

Buzz Marketing for Technology

FEBRUARY 23, 2009

And for good reason – better margins, better awareness, better leads, more qualified leads. Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. He has a B.A.

Thought Leadership

Thought Leadership Work Management Marketing Management Sales Qualified Leads

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. Tags: Business Intelligence Data Mining. Ok I admit it I am a bit of a.

iCrossing

iCrossing CMO Digg Enterprise Management

The Tipping Point and your Contact Center

Buzz Marketing for Technology

NOVEMBER 3, 2009

Customer Support makes for an easy anchor of any good Social Media strategy so it stands to reason that Customer Support would play a leading role when it comes to listening in on Conversations. Tags: Customer Support Social Media. But today’s listening and analytical technology for social conversations are still in their infancy.

Contacts

Contacts Tips Digg Social Media

Sincere Marketing – a podcast with Romi Mahajan

Buzz Marketing for Technology

JANUARY 28, 2009

Romi Mahajan is Chief Marketing Officer of Ascentium Corporation, a leading interactive marketing and technology consultancy. Tags: Sincere Marketing. Link to Original Audio Source Signup for this Podcast Series About Romi Romi Mahajan, Chief Marketing Officer.

ROMI

ROMI Web 2.0 Internet Marketing Paid Search Agency

Steven M Smith - The Satir Change Model

Buzz Marketing for Technology

JUNE 27, 2008

Home Contact Me My Articles My Blogs My Workshops News Search Tag Cloud. Stress may lead to physical symptoms such as headaches and gastrointestinal pain that create an unexplainable increase in absenteeism. Believing that the change may lead to salary increases or better jobs, the members begin a vigorous conversion to the new system.

Lead Ranking

Lead Ranking Work Management Marketing Management Rules

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

JUNE 27, 2008

Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? fun, laughter and tools - wikis, blogs, enjoyment of activity tagging, RSS â?£ Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |.

Enterprise Management

Enterprise Management Long Tail Marketing Web 2.0 Work Management

Buzz Marketing for Technology

Why is measuring Lead Gen in Social Media so hard?

Social Media Lead flow in B2B Marketing

Webinars

Trending Sources

Could Facebook become a Lead Nurturing platform?

Webinars

How to build a Lead Nurturing Super Highway!

How Social Commerce leads to Advocacy Based Marketing (ABM)

Interview with Leading Sales Expert: Jim Keenan

Closed Loop Marketing – still a long way to go

B2B Marketing needs to Curate a Vibrant Community

If I had a dollar.

The 4 C’s of B2B Marketing

Mapping Content to the Sales Funnel AND Buyer types

Mapping Content to the Sales Funnel AND Buyer types

No patience for the ROI of Social Media discussion

World Wide Rave – Works!

1:1 Social Advertising in B2B Marketing

The 4 P’s to Social Media Marketing

B2B Marketing Content: Lure or Lasso?

iPad saves the Page Advertising Business

B2B Marketers Fate Rests in the Hands of a Few

Social Media – is it really mainstream in B2B Marketing?

Shadow Pipeline – accounting for the missing dollars

Intranet Blog :: E-mail fatigue

Sharing is how you build a Brand

New Communication Tech and Work Literacy Presentation

Fire your Director of Social Media!

Thirteen Tips for Effective Tagging

Getting a customer is not the end goal it’s the middle

Is Twitter a Critical Part of your Resume?

Facebook’s Like Button adds Life to your Content

Cost per Advocate - the new CPA Model!

Forget Audience Segmentation – Segment by Conversation!

B2B Marketing needs a stronger Why

Is Real Time Marketing in your future?

CMO Challenges in Driving Data into Insights

The Tipping Point and your Contact Center

How to Choose a Social Media Listening Platform for B2B Marketing

Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

More Thoughts on Thought Leadership

CMO Challenges in Driving Data into Insights

The Tipping Point and your Contact Center

Sincere Marketing – a podcast with Romi Mahajan

Steven M Smith - The Satir Change Model

Knowledge Worker 2.0 - Power to the people

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