Biznology

DECEMBER 16, 2010

I am declaring 2011 the Year of the Online SMB. For the uninitiated, SMBs are small and medium businesses. I like the definition of an SMB being under 100 employees, but up to 500 employees can be deemed an SMB also. There are no hard and fast criteria for determining SMB status but we all know one when we see one.

SMB 80

SMB Marketing Budget Internet Marketing Google 80

Biznology

FEBRUARY 19, 2014

It can be quite difficult to convince a business bent on multiple initiatives to adopt a philosophy of mastering one lead channel at a time. e-Commerce Internet Marketing Organic Search Slider Business Google Analytics Internet marketing Online shopping Search engine optimization SMB' Don’t worry about every channel.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Biznology

JULY 7, 2021

Not to mention the cost—and quality—per lead. Stirista ran a B2B CTV campaign for a telecom company targeting SMBs, in May. of their total SMB site traffic), despite running in just a couple of their focus markets. B2B marketers typically evaluate media on response metrics like cost-per-lead and conversion rates.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Biznology

OCTOBER 7, 2020

Always on the lookout for new ways to identify prospects and generate leads in business markets? These approaches seem ,to me, like a worthwhile way to remove some routine general lead tasks from the plate of your skilled salespeople. Full-service lead gen and qualification agencies are abound, but here’s a new twist.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

APRIL 28, 2014

In other words, if Michelle’s campaign is generating qualified leads that convert to sales at a return that pays for themselves, covers her overhead, plus leaves a profit for IBM, she can keep the campaign running until the cows come home. Plus, Michelle said she had other objectives in mind for this campaign other than leads.

Budget Programs 80

Budget Programs Campaigns SMB Marketing Budget Creation 80

Biznology

JUNE 6, 2018

Fortunately for SMB marketers, CRM is becoming main stream. Leads with CRM data are better qualified and therefore easier to close. – No (or limited) web-to-lead forms. – No support for Facebook lead ads. Worse, information gets stuck in an air gap when a lead becomes a customer.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

SEPTEMBER 24, 2010

Of the most interest to me was the drop in usage of blogs by the SMB crowd. It's a drain on time and just about every other resource at the SMB's disposal. Here is my quick list of recommendations to the SMB's that want to win at the Internet marketing and social media game. No better advice for social media and the SMB.

Social Media 80

Social Media SMB Media Customer Satisfaction 80