WebMarketCentral

AUGUST 1, 2007

Another highly useful tactic is producing video-linked press releases, then sending them along with personal notes to individual reporters and distributing them online through services such as PRWeb. tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0, in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

JULY 30, 2007

In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. Online comic books; a light-hearted treatment of the real problems solved by a company's products or services are an easy and quick to read alternative to blogs or podcasts.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

DECEMBER 8, 2008

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. The better services also use geo-location filtering to determine which city the visit came from, rather than providing only corporate headquarters information (e.g., Was that you?

LEADSExplorer 20

LEADSExplorer OpenTracker LeadGenesys Leadlander 20

WebMarketCentral

JANUARY 28, 2009

Vendors have products and services designed to solve those problems. Every vendor will rave about its own products or services, and buyers get that. FYIndOut is free for b2b buyers, who can read product/service reviews posted by other users, write their own review, contact multiple vendors at once, and network with other buyers.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

DECEMBER 18, 2008

Leaving your content open may actually produce more leads in the long run, but you have no way to measure that with any precision (or even know for sure if that's the case). Although the term "spyware" is unfair, these services still make some marketers uncomfortable as they are collecting information without the specific consent of visitors.

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

AUGUST 29, 2007

The glossary of business service management terms from ITIL service catalog software provider Kinetic Data. social media, B2B lead generation, thought-leadership content, social tagging, Astrocom, Kinetic Data, Unimax, telephony migration, ITIL, bandwidth aggregation, service catalogs del.icio.us

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

OCTOBER 16, 2007

This week I caught up with Dale Underwood, CEO of EchoQuote , an automated lead capture web service provider. EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. What's your background?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

OCTOBER 9, 2007

Ultimately, however, what's really important isn't raw traffic, but conversion of that traffic into buyers or B2B leads. Your landing page should have one-two paragraphs (a couple of sentences plus 3-5 bullet points is even better) of compelling, straightforward copy: this is what my product/service will do for you and why you should act now.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

MARCH 8, 2007

The Services Insider Blog is focused on marketing and selling professional services. Topics of recent posts include successful cold-calling, prospect targeting, lead generation, and the proper use of CRM systems. Second, GoogleFight is a tool mentioned here previously in my post on e-words vs. ewords.

Tools 20

Tools Cold Calling Lead Generation B2B Sales 20

WebMarketCentral

SEPTEMBER 6, 2007

I receive numerous emails each week from PR folks asking me to write about their product or service. I recently received an email from Bill Halpern of Integrateurs International , a telemarketing B2B technology lead generation firm.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

AUGUST 21, 2007

Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused (in this webcast, they divided websites into three groups: e-commerce, manufacturing [including B2B] and financial services), but still provides some nuggets of value for smaller organizations.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

APRIL 17, 2006

Expansion continues at WebMarketCentral with the addition of a new Web marketing resources page for b2b lead generation, a new Web marketing tools page, additional listings for SEO services and ad agencies, and a bigger Web marketing books page.

Marketing Management 20

Marketing Management Advertising Agencies Paid Search Agency Lead Qualification 20

WebMarketCentral

SEPTEMBER 26, 2007

This week, I had the opportunity to learn more about how Sharat Sharan , president and CEO of webcasting and rich media platform provider ON24 , has built this company into a leader in online lead generation and communication. These publishers are providing end-to-end lead generation webinars to technology customers.

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

APRIL 1, 2006

His organization helps professional services firms, such as law firms and accountants, market their services more effectively. In addition to direct consulting, the firm conducts primary research on best practices in marketing and selling professional services. Many services firms (accounting, consulting, law, IT services, etc.)

PR 20

PR RSS Consulting Newsletter 20

WebMarketCentral

JANUARY 16, 2009

The Ladders offers MktgLadder , a service dedicated to six-figure marketing and PR positions. Finally, a relatively new service is TopJobLeads.com. The model has potential, though at $10 per lead the cost could quickly take a tool on an unemployed candidate's budget.

Resources 20

Resources PR Tagging Lead Ranking 20

WebMarketCentral

AUGUST 24, 2006

She notes a number of CRM-related frustrations that will be familiar to marketers and sales reps, such as: - Marketing doesn't think sales reps are adequately following up on the leads they've produced; sales doesn't think the leads are qualified. In short, Einsof's business model is built around service rather than application sales.

einsof 20

einsof CRM RSS Sales Qualified Leads 20

WebMarketCentral

APRIL 17, 2007

I recently caught up with Lee Smith, CEO of web marketing services firm Persuasive Brands , to talk about his views on what works in web marketing. Persuasive Brands provides web development, SEO, branding and online advertising services from the New Jersey-New York-Philadelphia area. WMC: What sets you apart from your competition?

Work Management 20

Work Management Marketing Management Search Engine Marketing Differentiation 20

WebMarketCentral

AUGUST 31, 2009

Doing a better job of training employees and qualifying leads? Knauff demonstrates how discounting your services—even when it seems like a shrewd move in the short term—causes more problems than it is worth over the longer term. Anyone who's been a consultant or in the service business for any length of time will relate to this piece.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

APRIL 3, 2007

For the benefit of human readers, make sure the subject line addresses WIIFM (What's in it for me) rather than being focused on your new product or service. 3) As I've written previously , use a hosted email service for sending out your newsletters and blasts. The Email Insider blog has an excellent post the topic.

Deliverability 20

Deliverability Blast Campaigns CAN-SPAM Opt-out 20

WebMarketCentral

FEBRUARY 6, 2009

Usually the sales person must sell at least to the actual user of a product or service plus his or her boss; and often must sell to some combination of the CFO, CIO and CEO as well. He defines a lead as "anyone with a checkbook" and exaggerates product capabilities in order to close more deals. SEO consultants have a similar challenge.

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

FEBRUARY 20, 2008

While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services. I'm going to be really blunt here: I could care less about your product, service, solution or your company."

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

JULY 11, 2007

B2B technology companies generate leads and revenue through smart online marketing by promoting thought-leadership content. Some B2B marketing efforts are highly inventive, such as the Superhero campaign executed for outsourced supply chain services vendor Zomax by KC Associates. B2C marketing is simply a different world.

Campaigns 20

Campaigns Advertising Agencies Work Management Paid Search Agency 20

WebMarketCentral

JULY 30, 2009

I mean, it's all right there on your campaign management screen: how much you spent, how many conversions (leads) you got, and your cost per lead. Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening. Simple, right? Balderdash.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

JUNE 11, 2006

KC: Small to mid-size IT products and services companies, primarily in the Minneapolis/St. KC: We're exclusive to IT products and services companies, and we bridge the gaps between sales and marketing, and between strategy and execution, with a full line of integrated marketing and PR services guided by veteran marketing executives.

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

MAY 20, 2009

The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. Look at it more closely, in their services brief PDF. Bulldog Solutions lead generation Bluewolf Rubicon Marketing Group Verticurl Pedowitz Group blue pizza del.icio.us All logos are shown at 1.5 inches wide. Mysterious.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

SEPTEMBER 18, 2006

The professional services marketing experts at RainToday will be hosting a valuable Webinar on " How to Lead Masterful Sales Conversations " October 5th and 10th. There is also a new Web marketing store on the site where you can shop for useful Web marketing software and cool hardware.

Buy 20

Buy Webinar Metrics Software Contact Marketing 20

WebMarketCentral

JANUARY 29, 2007

Here the top Internet ad network alternatives: Chitika Serves up mini-malls and guided shopping services through a large network (10,000+) of websites and blogs. Advertising.com Search, behavioral, and database marketing services for online advertisers. Strictly B2C. Also B2C-focused. Now owned by AOL.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Marketing Management 20

WebMarketCentral

AUGUST 31, 2007

Since Brian Carroll at the B2B Lead Generation Blog tagged me for this, I guess I'll play. We've all owned our own businesses at one time or another (financial services, trailer manufacturing, wholesale supplies, painting, and marketing consulting in order from oldest to youngest). My mother wanted me to be a priest.

Class 20

Class Marketing Management Tagging Consulting 20

WebMarketCentral

MARCH 21, 2007

That's where the KnowledgeStorm analogy comes in: as KnowledgeStorm provides value to businesses by syndicating white paper and case study content to its 250 or so content partners (including Computerworld, InfoWorld, Informati0nWeek and BusinessWeek), Insight24 will provide a similar service for online video, podcasts and webcast content.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

AUGUST 7, 2006

If you deliver Webinars, hold meetings with remote sales or other personnel, or lead marketing or sales presentations for clients and prospects, you know the value and utility of Web conferencing services. As the popularity of Web conferencing services has increased, so has the number of options in the market.

Service 20

Service Marketing Analytics Tools Pricing Price 20

WebMarketCentral

FEBRUARY 5, 2007

Here's the original story: The challenge: design a direct marketing program to get the attention of C-level executives and VPs at medium to large software companies for a strategic, high-value service, specifically, outsourced supply chain management from Zomax.

Work Management 20

Work Management Marketing Management Paid Search Agency Salesforce.com 20

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

AUGUST 14, 2008

by SiteProNews Writer Michael Small supplies some now-slightly-out-of-date but still useful statistics on usage of the leading search engines as well as advice on tools to help improve both SEO and search marketing results. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Whats the best keyword match type?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

NOVEMBER 9, 2009

Trade publications used to serve the role of content aggregator, bring together the best content from experts on both the vendor and user sides as well as leading industry analysts. While they still provide that service to some extent, trade pubs are no longer the only game in town.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

DECEMBER 6, 2007

Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) The first step in developing a strategic marketing plan is to identify your target markets. and new prospects.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20