sales 
The Effective Marketer
SEPTEMBER 11, 2013
That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Although not as glamorous, internal content like sales enablement materials are an important component of making sure all that nurturing given to your leads actually convert into deals.
The Effective Marketer
SEPTEMBER 11, 2013
That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Although not as glamorous, internal content like sales enablement materials are an important component of making sure all that nurturing given to your leads actually convert into deals.
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The Effective Marketer
FEBRUARY 19, 2013
” Do you want to generate leads to the top of the funnel or do you need to close deals that are being worked on right now? Others don’t want to “abandon” leads they have already generated and argue for more nurturing campaigns with content that will guide those leads down to eventually close a sale.
The Effective Marketer
JUNE 1, 2012
So here’s a quick “getting started” guide that looks at the marketing automation implementation process from a 10,000 foot view and gets you ready to used what will become your most important lead generation engine. Step 1: Sales and Marketing Alignment and Documentation. What does the sales and marketing funnels look like?
The Effective Marketer
JUNE 1, 2011
From the report, it seems the key critical element that is impacted the most by marketing technology when it comes to automating campaign response, nurturing, and scoring your leads is the increase in response rates. As you move from one stage to the next (inquiries, leads, qualified leads, etc.)
The Effective Marketer
FEBRUARY 9, 2012
However, while early results are strong, the leads can dwindle to a trickle “ That’s not your typical Inbound Marketing whitepaper! “Increased output is not directly linked to a greater number of leads or customers or higher profit. Shorten sales cycle. Combine inbound AND outbound programs.
The Effective Marketer
MARCH 22, 2012
There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation).
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