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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

It’s easy – click here for simple instructions The post The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

Edinger About the Book Growth is a leadership issue, not a sales issue. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. But they can only do all this if you lead them. The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K.

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The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino

The Forward Observer

You’ll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook. About the Author Anthony Ianarino is a reader, writer, author, speaker, entrepreneur, and sales leader, and trainer.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

Whether you are leading a team, giving a presentation, hosting a podcast, selling a product or service, interviewing for a job, or giving a toast at a wedding, The Perfect Story will help you take your stories and make them perfect.

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Teams try everything they can to drive more traffic, leads, and signups. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY.

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The Marketing Book Podcast: “Discover Questions” by Deb Calvert

The Forward Observer

Deb’s background as an HR Director with a Fortune 500 company along with her diverse experience in Sales and Operations uniquely equips her to work across a variety of industries and functions.