BANT is Dead -- Find the Authority
Smashmouth Marketing
AUGUST 13, 2019
There is no place for BANT in a lead gen scenario, it is for later in the sales cycle. BANT is dead as it pertains to Lead Gen. I've been known to say " The sales process doesn't start until a conversation with a prospect does ". Check out the Inside Sales Virtual Summit on June 20. Thank you Ken!
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