Smashmouth Marketing

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BANT is Dead -- Find the Authority

Smashmouth Marketing

There is no place for BANT in a lead gen scenario, it is for later in the sales cycle. BANT is dead as it pertains to Lead Gen. I've been known to say " The sales process doesn't start until a conversation with a prospect does ". Check out the Inside Sales Virtual Summit on June 20. Thank you Ken!

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BANT - It's Not Always The Lead Score

Smashmouth Marketing

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! link] mark3803 : @brianjcarroll BANT is so sales 1.0 - Sales 2.0

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That’s generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

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The ROI of Conference Calls vs. Face to Face Meetings

Smashmouth Marketing

Green Leads measures the sales outcome of our client's b2b appointment setting programs. We do this to gain an immediate measure of the program as opposed to waiting out long sales cycles to show true ROI. A portion of these will convert to sales activity over time. Many would say yes, but the data begs to differ.

ROI 100
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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That's generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

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BANT - It's Not Always The Lead Score

Smashmouth Marketing

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. brianjcarroll : Read post by @nivenor1 : SCOTSMAN vs. BANT for Effective Lead Management asserts "BANT" isn't enough. mark3803 : @brianjcarroll BANT is so sales 1.0 - Sales 2.0

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BANT is Dead -- Find the Authority

Smashmouth Marketing

There is no place for BANT in a lead gen scenario, it is for later in the sales cycle. BANT is dead as it pertains to Lead Gen. I''ve been known to say " The sales process doesn''t start until a conversation with a prospect does ". Check out the Inside Sales Virtual Summit on June 20. Thank you Ken!