WebMarketCentral

FEBRUARY 25, 2008

Practical Guide to Website Key Performance Indicators (KPI's) by Search Engine Journal Writer Julie Mason details the key website performance indicators that "help you measure the effectiveness of your website with quantifiable and actionable results," including page views per visit, visits per lead and cost per lead.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

JULY 11, 2006

First, Lead Generation for the Complex Sale by Brian Carroll presents a strategic approach to generating profitable leads. Three outstanding new marketing books have been added to the Top Marketing Books page on WebMarketCentral.com , the Internet Web site marketing portal.

Best Practices 20

Best Practices RSS Paid Search Agency Sales Qualified Leads 20

WebMarketCentral

AUGUST 14, 2007

The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. The first step is understanding the average and likely range of CTRs for various programs.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

JUNE 11, 2006

KC: WOM is obviously the top tactic, but we're also systematic in our outbound lead gen program, which is a service we provide to clients. WMC: How would you describe KCA's ideal or typical client? KC: Small to mid-size IT products and services companies, primarily in the Minneapolis/St. Paul area of Minnesota.

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

MARCH 19, 2006

For example, Microsoft is the leading provider of word processing, presentation, and spreadsheet applications -- although it didn't invent any of them. Product-focused niche companies succeed by finding new markets for existing products (the ever-expanding number of uses for baking soda is a classic example).

Marketing Management 20

Marketing Management RSS Rules Acquisitions 20

WebMarketCentral

APRIL 1, 2006

They realize that topics like business development, lead generation, branding, etc. It helps them because the get the best information available, and it helps us because it positions us as the market leaders in the area because we are leading the thinking and the field research. Many of them want to focus on their area of expertise.

PR 20

PR RSS Consulting Newsletter 20

WebMarketCentral

OCTOBER 16, 2005

How does your cost per lead or sale compare across different media or campaigns? If you are asking for registration or direct purchase, how are conversions; does the landing page and/or registration form need changes? M: Measure. At the appropriate point – end of the quarter or campaign – summarize your results. Which programs did well?

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

JUNE 29, 2005

Prior to 21VC, Neil built and lead the Internet practice at Hambrecht & Quist, underwriting Internet pioneers such as Netscape, UUNET, Lycos, cnet, E*Trade, and VocalTec. " Neil is a partner at 21st Century Internet Venture Partners (21VC), which has backed Internet startups, such as AdForce, CareerBuilder, and When.com.

Advertising Agencies 20

Advertising Agencies Lead Ranking RSS Paid Search Agency 20

WebMarketCentral

JUNE 10, 2008

For example, my blog subhead includes the text "B2B lead generation and marketing, Web 2.0 Then you can distribute your content far and wide by submitting your feed to various RSS and blog directories. Not every blog has one, though I would highly recommend it. The blog subhead helps establish the personality of your blog.

Blogger 20

Blogger SEO Web 2.0 RSS 20

WebMarketCentral

NOVEMBER 20, 2008

Business Blogging Tips from a Business Blogger by HubSpot's Inbound Internet Marketing Blog Mike Volpe interviews Leigh Anne Wallace of The B2B Lead blog about blog naming, thought leadership, reusing blog posts to get the maximum mileage out of them, and other topics. 301 Redirect Plugin for Wordpress.

Blogspot 20

Blogspot Blogger Best Practices Business 20

WebMarketCentral

AUGUST 7, 2006

If you deliver Webinars, hold meetings with remote sales or other personnel, or lead marketing or sales presentations for clients and prospects, you know the value and utility of Web conferencing services. There are estimated to be more than a hundred vendors in the space now, though only a handful of leading contenders.

Service 20

Service Marketing Analytics Tools Pricing Price 20