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B2B Memes

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5 Things I Learned from Self-Publishing

B2B Memes

If nothing else, self-publishing is a learning experience. It’s not for everyone, certainly, but don’t count yourself out as a self-publisher until you give it some serious thought. I can’t really explore all the dimensions of self-publishing without selling the book. Self-publishing is both easier and harder than it looks.

Amazon 100
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The Coming Content Marketing-Publishing Continuum

B2B Memes

What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing. The comment that keyed Gordon’s column came from Kerry Smith, CEO of Red 7 Media (publisher of Folio: , by the way).

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Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”.

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Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”.

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Can You Have Entrepreneurial Journalism without Entrepreneurs?

B2B Memes

AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”. I suspect this will be an ever-larger issue for trade publishers trying transition into the new-media era. I’m not sure traditional publishing businesses have any choice, though. It’s what entrepreneurial journalism requires.

Ethics 100
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Monetize Your Typos

B2B Memes

A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. Towards the end, guest Cory Doctorow, the science fiction writer and Boing-Boing co-publisher, mentioned a publishing project that involved, among other things, offering readers incentives to alert him to typos.

Blogger 100
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E-Books: The Next Front for Journalists in Transition

B2B Memes

The next new-media challenge for journalists, I suspect, will be a diametrically different area, covered by Carla King on MediaShift last Friday: E-books and self-publishing. For print journalists, the ultra-short-form concept of publishing tiny bursts of copy over the course of a day was completely alien. So what’s stopping you?

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