Customer Experience Matrix

AUGUST 12, 2010

The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. A marketing automation system is a highly considered purchase.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

DECEMBER 1, 2014

In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success. Pricing starts at $15,000 per year for small enterprises. The user interface is attractive and intuitive.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Hubspot

OCTOBER 1, 2021

A whopping 92% of buyers are more likely to purchase B2B business tools after reading a trusted review, say G2 Crowd and Heinz Marketing. G2 Crowd is one of the best review sites for SaaS tools with 844,500+ validated user reviews to help you make smarter decisions about software and services. Review Sites for CRMs.

Communities 53

Communities CRM Lead Ranking Marketing Management 53

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Lead Liaison

MAY 1, 2018

At Lead Liaison, we didn’t know about many of these solutions when we first started. Over time we either purchased these solutions or built them ourselves. Most of our growth marketing needs have manifested themselves as software that we’ve created to address a specific need in the overall growth marketing strategy.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Webbiquity

APRIL 27, 2017

Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. They don’t mind giving up their data—as long as that leads to better support and product development.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Hubspot

APRIL 3, 2012

Technology adoption among consumers has picked up pace; marketers have changed their lead generation and engagement tactics to shift towards a less interruptive, more invitational focus; and sales professionals have had to adapt their sales methods to communicate with a consumer who has gotten better at dodging their calls. The result?

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Lead Liaison

MAY 1, 2018

Growth marketing software has commonly been referred to as a strategy that focuses on the entire funnel, as opposed to the top, middle, or bottom. At Lead Liaison, we didn’t know about many of these solutions when we first started. At Lead Liaison, we didn’t know about many of these solutions when we first started.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Customer Experience Matrix

FEBRUARY 21, 2012

Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. The schema must be designed, which requires some technical expertise and can lead to slower response for queries outside the expected paths. Cloud-based deployment offers near-infinite hardware scalability and flexibility.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Customer Experience Matrix

JANUARY 24, 2015

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power. Data is at the core of every go-to-market motion.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Customer Experience Matrix

DECEMBER 26, 2014

So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”. But prices are either reasonable (if you’re a buyer) or ridiculously low (if, like me, you''re a sometime content creator), starting around $50 for a blog post.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Webbiquity

SEPTEMBER 13, 2022

Few industries in history have grown as rapidly as the SaaS (software as a service) space. Launched in 1999 with the founding of Salesforce.com (or Concur , though it didn’t start as a SaaS firm), it’s worth over $170 billion today , and has grown 500% in just the past seven years. Start with just generating more leads.

Lead Ranking 52

Lead Ranking Business Cross-Selling Sales Cycle 52

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power. Data is at the core of every go-to-market motion.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Customer Experience Matrix

MARCH 30, 2009

The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. This can be the start of the sequences, a fixed date such as a birthday, or an activity such as the last purchase. This is more than some conventional demand generation products provide.

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

Customer Experience Matrix

SEPTEMBER 23, 2010

A couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions. Tags: revenue generation demand generation marketing automation integrated systems small business software.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Webbiquity

JULY 19, 2010

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. Large purchases, and often even small ones, involved negotiations conducted with imperfect and limited information, leaving both sides wondering if they really got the best deal.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Customer Experience Matrix

JUNE 17, 2009

Today, content management and campaign management can be purchased separately although they are tightly integrated. In this view, content management is responsible for attracting, engaging and capturing leads, while campaign management captures, nutures, and sends leads to sales. This poses a serious sales challenge.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2011

It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration. Lead scoring is also done the usual way: by assigning points to lead attributes and behaviors. Thinking in those terms, Beanstalk Data is a tasty morsel.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 18, 2012

Epiphany was one of the high-fliers of an earlier marketing automation boom: launched in 1997 with an initial public offering in 1999, it traded stock for a variety of customer management systems before its price collapsed. The queue might be cleared as often as each minute for near-real-time messaging such as a purchase confirmation email.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Customer Experience Matrix

APRIL 14, 2009

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 16, 2009

Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email, landing pages and forms, nurturing campaigns, lead scoring, and Salesforce.com integration), maybe a menu for less standard functions (e.g. price range, and willingness to consider less established vendors.

Work Management 120

Work Management Marketing Management Marketing Automation Services Demand Generation 120

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. Udi Ledergor: And to make a long story short, we brought in a very talented woman on my team, Sheena Badani, whose job title is leading our category creation. And so, it’s a total pleasure.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52