Everything Technology Marketing
NOVEMBER 26, 2009
Pricing of new software products is one of those things that poses quite a challenge to even the most sophisticated product managers and marketers. Too often pricing is guesswork or based only on comparable products in the market, which inevitably leads to a price that doesn't optimize profits overall. Check it out.
Everything Technology Marketing
OCTOBER 10, 2010
Price Sensitivity Do you position your product in segments that are price sensitive and invite vendors to complete on price or segments that pay a premium for a solution that is highly differentiated? How do I know how price sensitive a company's buying center is? Or what really drives value in a certain organization?
Everything Technology Marketing
MARCH 14, 2011
With powerful content assets that lead, just like breadcrumbs, from problem to solution. (4) This path needs to be made painfully easy for prospects to travel along.
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