Digital B2B Marketing
DECEMBER 2, 2013
You are easily spending thousands on lead generation media programs each month. You have carefully chosen your partners, negotiated an effective cost per lead and are diligently measuring your results. The content you should use depends on how the lead generation program is structured. Select Your Content Carefully.
Digital B2B Marketing
APRIL 4, 2013
Be aware, there are lies, damned lies and statistics spun to the advantage of the company presenting them. Are they using tactics beyond the core program to deliver the promised leads, followers or visits? Experts often present a perfect polished solution. Question it. There is almost always more to the story. They don’t.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital B2B Marketing
MARCH 12, 2013
Present your perspective on key industry trends. Capture leads. If the real goal for a piece of content, the one thing it must do in order to be considered successful, is capture leads, embrace that goal. So embrace its real goal (capturing a lead) and focus your creation and promotion your objective. Pick Just One.
Digital B2B Marketing
JUNE 26, 2012
Unfortunately much of it reflects zero thought and leads no where. Depending on the definition, the cost of a lead may be 50 cents or $1,500. If you are talking about leads and lead generation, setting the definition is critical. The values you present to the market? Recognition of brand or product attributes?
Digital B2B Marketing
OCTOBER 29, 2013
Short of dismissing all of the data presented (a good idea, but not realistic for most of us), these five methods will be a good starting point. Assume that information is less favorable than what the marketer has chosen to present. Lead generation. Turn Stats Upside Down. Learn How The Questions Were Asked. Brand awareness.
Digital B2B Marketing
MAY 31, 2012
Even fewer (6%) are willing to do so for an “interactive presentation,” and the numbers are even lower for other formats, including white papers. Inaccurate contact information is one of the reasons the traditional approach to enterprise B2B lead generation is on its last legs and needs to be reimagined.
Digital B2B Marketing
MARCH 19, 2013
You can even include, in typical SlideShare fashion, lead capture within your content. Note: If you use Flite , you can embed a SlideShare presentation easily into an ad for use across the web as well, although the functionality is a bit more limited.
Expert insights. Personalized for you.
100 
Let's personalize your content