B2B Marketing Traction

DECEMBER 28, 2009

If you haven’t yet done your marketing plan for 2010, don’t panic. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips. Marketing plans don’t need to be elaborate. When do you plan for a new year? Track results.

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

B2B Marketing Traction

NOVEMBER 18, 2009

One of the most fun aspects of marketing planning can be brainstorming. Open a discussion of what went right in last year’s marketing plan. This process often leads to iterative brainstorming where the participants start feeding off each other’s ideas. Invite the right people. Don’t brainstorm in a marketing silo.

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

FEBRUARY 19, 2015

As with all marketing, before jumping in to create a new Twitter chat, it’s important to strategize and plan it first! Here are things to consider when planning your Twitter chat. Plan Ahead for Consistency. Some weeks the chat is cancelled because a few of us log on and no one steps up to lead it.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

JULY 1, 2015

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Don’t give up if you haven’t executed your marketing plan. Do a quick review of what you planned before. If you don’t have a plan, ask yourself these questions. Marketing can be challenging.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

APRIL 12, 2013

Of those who used paid search campaigns, they did get additional visits and some conversion to leads. New Incite provides marketing strategic planning and implementation for businesses that want to grow faster. Marketing Soapbox b2b content marketing plans SEO'

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Create a strategic plan for marketing your product or service. Create a tactical marketing plan to create awareness and generate leads. Execute marketing according to the tactical plan. This outsource approach to marketing execution is certainly more cost-effective than hiring employees or an ad agency with overhead.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. According to the Optify survey, Twitter leads have a higher conversion rate than organic search. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 1, 2013

A written marketing plan, detailed timelines, and calendared activities will help keep this person on track. If the bright-shiny-object marketer is leading your marketing team, allow their new ideas to flourish, but help them stick to the marketing plan that you all agreed to. Do you need help managing your marketing?

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

OCTOBER 17, 2011

“ Your marketing budget does depend on a variety of factors, including your lead generation return rates and lead-to-buyer conversion rates. Then, knowing your average sale and conversion rate, figure out the number of leads it will take to generate the science. Contact us today for more information!

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

JULY 31, 2014

Blogging drives traffic to websites and generates leads. Can you keep up with your planned frequency? Your strategic plan identified how many followers and how much engagement. Check your strategy as you go along and target a regular in-depth review of your blog strategy when your review and plan your marketing as a whole.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

FEBRUARY 23, 2015

I hope this post helps you increase the results you get from your email newsletter, whether the results you want are website traffic, reader engagement, lead generation or even sales. We’ve helped hundreds of businesses improve marketing through strategic planning and creative execution. Contact New Incite today.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. You may have qualified the leads before the great hand-off to sales, who worked with the lead through the sales cycle.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

JULY 1, 2010

What does work is a strategic marketing plan that maps out integrated marketing tactics and provides a systematic approach to reaching your target audience. In my opinion, the only way to design and implement an integrated campaign is to have a written marketing plan. write a plan. I have news for them. Sorry to disappoint.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 24, 2012

.” There is no written marketing plan. Lack of a written plan with strategic and tactical marketing information is a sign that a company can use some help. A CMO for Hire can help them step back, do some analysis and research, and put a strategic plan (in writing) in place. Then, the CMO can help them execute the plan.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

MARCH 7, 2010

Some take it a step further and create project plans. A few even stick around to execute the marketing plan. At the Association for Strategic Planning annual conference in February, I was introduced to a unique assessment system designed to help individuals and teams maximize performance while minimizing stress.

Consulting 100

Consulting Planning Marketing Proposals Conference 100

B2B Marketing Traction

APRIL 23, 2012

They don’t plan strategically. To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon. You’ve heard the adage, “To make more money, you’ve got to spend more money.” Then they go home.

Trade Show 100

Trade Show Spending ROI Webinar Metrics 100

B2B Marketing Traction

OCTOBER 27, 2011

Without a plan to integrate the look, feel and messaging of all marketing tactics, you cannot reap the proven benefits of integrated marketing programs. One of our clients decided to position themselves in a big marketplace, when in fact they were the leading experts in a niche market within that big marketplace. Bad strategy.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 9, 2012

With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? Does the science end here? Not exactly. Now comes the hard part.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

JANUARY 15, 2015

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? She has been asked to speak about LinkedIn to a variety of groups, including the Institute of Management Consultants, ProVisors, the Association for Strategic Planning and others.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

MAY 19, 2015

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. SuperOffice wanted greater results and put a plan in place to make it happen. They looked at what they were doing and put a plan together to improve it. 5 critical success factors for content marketing.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

OCTOBER 24, 2014

The campaigns we’ve done for clients generated leads and revenue, but they also generated energy with the business owners, employees, suppliers and their community. You’ll not only generate leads and sales revenue, you’ll invigorate your self, your employees, suppliers and community. Contact New Incite today.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

APRIL 19, 2013

Results in the way of leads, revenue, brand awareness? In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. Doerr provide a list of marketing details to avoid.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

JUNE 12, 2012

In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.” In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

FEBRUARY 28, 2012

Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence. Generate leads? Generate Leads on Facebook: 1-2 hours per week. To generate leads, you’ll need to spend more time. Conversions?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

MARCH 25, 2013

This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. If their organization is doing business the right way, they have a strategic marketing plan.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

APRIL 22, 2013

Micromanagement leads to poor morale. The answer is that micromanagement often leads to poor morale. It can even lead to a not great design, because too many people are involved and the design loses its cohesion and original intent. They know what colors are best, they critique the wording, they react to photos and images.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You don’t have a plan or strategy for your online and social media presence. You have bad content on your website.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

MAY 11, 2015

New Incite creates marketing plans and designs creative campaigns to generate leads and increase awareness and loyalty. If you have a favorite promotional item idea, please share it below. Do you need to get your customers’ or prospects’ attention? Contact us today for more information. Photo on Flickr by Paul Cunningham.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. These strategies could lead to another product lifecycle.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

MARCH 29, 2012

Integrated marketing leads to response compression. Then, because the software company knows that 70% of trade show leads never get followed up on, in two days Joe gets a phone call from the company’s sales rep. We’ll create a plan for your integrated marketing and then work with you to make it happen!

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 1, 2013

There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! The key to handling the bright shiny object marketer is to work from a written plan and manage to objectives. 3 Marketing Personalities You Need to Manage.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

APRIL 1, 2015

People will see your logo and/or company name, which over time should lead to better brand recognition. We’ve worked with hundreds of companies to plan, execute and measure the results of successful marketing. Can our readers easily tell who we are? Your brand should be prominently displayed at the top of the email.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. We provide marketing plans and marketing execution to drive more brand recognition, customer loyalty, and revenue generation. Here are five ways to improve your marketing to your customers.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 24, 2014

We provide social media set up, strategic planning and training for B2B companies that want to create more awareness, generate more leads and grow faster. Do you have more questions about Twitter? Contact Jennifer Beever at New Incite today. Photo from Flickr by FindYourSearch , Some rights reserved. Social Media/Web 2.0

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

SEPTEMBER 18, 2015

Positioning is one of the basic marketing principles that leads to success. They had started the process, but wanted a detailed plan before moving forward. If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

MARCH 28, 2014

I found out that leading non-profits had abandoned their expensive, glossy, print financial reports and had begun posting beautiful multi-media reports online. I’m a past President for the Association for Strategic Planning and the Institute of Management Consultants Los Angeles chapters.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

JUNE 14, 2012

Marketing is about getting results , including generating quality leads, engaging prospects and converting leads to clients and sales revenue. Doerr make in their book, Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100