Everything Technology Marketing
DECEMBER 19, 2009
Lead generation tactis are changing rapidly. Think of lead generation as a series of conversations with your audience, not campaigns. As Brian Carroll in his excellent B2B Lead Generation Blog points out, this way you will become a trusted advisor rather than just another sales person.
Everything Technology Marketing
JANUARY 1, 2011
1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. 4 - Focus on lead quality In the past, marketing focus has often been on generating increasing quantities of leads.
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Everything Technology Marketing
OCTOBER 14, 2009
Sorry if any offense is taken by the IT folks, but the marketing teams are the ones to lead the defense and implement social media strategies. But either one person or a department needs to be in charge of creating and executing the company’s policy. Welcome to marketing for the 21st century!
Everything Technology Marketing
APRIL 14, 2010
Many CMOs inability to answer these questions in a satisfactory manner has lead to their average tenure of less than 2 years in US companies, the shortest of any C level executive role. Where is the return on the millions of Dollars invested in marketing? What happens if I cut your budget by 20 percent? Or add 20 percent?
Everything Technology Marketing
APRIL 17, 2011
Leading the ranking are case studies, live presentations (one could argue this is a content format as well as a channel), white papers, and online articles - these formats are most effective in engaging prospects (all other things being equal). The highest rated channels are website, live in-person event, and email.
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