Marketing Interactions

AUGUST 15, 2021

Shouldn’t sending people who actively engage and show interest in solving the problem be the core qualification for a marketing qualified lead (MQL)? So, let’s look at a few reasons why sales reps shun marketing leads and what (most of) you can do about it. Most Marketing Qualified Leads Are Viewed as Imposters by Sales.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

SEPTEMBER 14, 2021

An early-stage lead downloads a paper that expands on the nature of the problem they’re looking to solve but then sales reaches out with a demo or meeting request – that’s the ultimate leap. Given the who and the learning, what other content do you have that either builds on that or leads your buyers to ask the question it answers?

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Marketing Interactions

AUGUST 8, 2021

It’s akin to filling out a form to get a paper making them a lead, instead of just a contact interested in the topic. A case also exists for how we develop our lead scoring schemas. I’ve been struggling with this one ever since I started working with intent data platforms. What context does that content indicate?

Buy 62

Buy Work Management Lead Ranking Marketing Management 62

Marketing Interactions

APRIL 21, 2017

He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. Make content easier to access (shorter lead gen forms). Make content easier to access (shorter lead gen forms). Make content easier to access (shorter lead gen forms).

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Marketing Interactions

DECEMBER 26, 2016

Clarity leads to consistency. Where the demand generation team may need a white paper to generate leads, the sales team may need parts of it to support crucial conversations at specific stages in the buying process. Consistency produces the guard rails you need to stay on track which leads to control. Consistency.

Lead Scoring 72

Lead Scoring Lead Ranking B2B Marketing Planning 72

Marketing Interactions

MAY 23, 2018

Here are a few to consider: Velocity – move leads faster through your pipeline to shorten time to purchase. Leads – acquire new leads and develop them into sales-ready buyers. What do you want to get out of it? In other words, what’s the business goal for your SMS campaign? Reply STOP to end).

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58