Writing on the Web

FEBRUARY 14, 2012

What emotions are people seeking to satisfy online? Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” Online, an offer must work properly for consumers to feel secure. Instead they go with their gut reactions. The next thing they seek is comfort.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

FEBRUARY 21, 2011

Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. About AnnaLaura Brown: AnnaLaura Brown is an online marketer who enjoys making money online and teaching others to do the same.

Twitter 100

Twitter Linkedin Digg RSS 100

Writing on the Web

MARCH 13, 2013

In order to get the online results you deserve (leads: phones calls, emails, sales!) Either way, by working with a professional freelance writer , you’ll ensure that your site will be filled with well written, relevant and SEO optimized content that will help maximize the impact of your online presence.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

MAY 26, 2010

It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? Of the two, I’d say that social proof is certainly a leading psychological influence as to why people buy online.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

JUNE 29, 2010

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. To publish and distribute content online? What kinds of results are you seeing from your online content marketing: money and profits? lead generation. . “I get all my customers from referrals.&#. To do marketing?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JUNE 29, 2012

What’s needed in the online search world is a lot of content, using keywords, published frequently and attracting inbound links from other people and connections. Soon, you’ll be getting comments and leads and it’ll start paying off. You still need content and lots of it. Got questions about how this works?

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Online Marketing Online Persuasion Attracting Clients blog content brain science business blogging neuromarketing Writing for the Web.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

AUGUST 25, 2010

Do you think this is important to do if you’re creating content that leads people to make decisions ? Related posts: The Brain Science of Online Persuasion. Some people are better at it just naturally, but anyone can learn to do it. Go try it and have fun. What did you learn? Blog Content: Are you personal… or all business?

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

APRIL 13, 2016

Avoid posting irrelevant content that can lead to spam feeds. Arguing with a client online. Posting too much. It is important to keep your social media profile active, but posting too much will push some of your followers away. Your goal is to build loyal followers and this is only possible if you add quality content.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

OCTOBER 13, 2010

This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. The Brain Science of Online Persuasion. The ‘Old Brain’ Responds to Emotion. Content Marketing to a Caveman’s Brain. 10 Conversion Tips from Brain Science.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

JUNE 4, 2015

If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations. This leads to the marketing phase and should be strategically planned out.). You have some experience with both success and failure.

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Think about it. Register to get handouts and recording here.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. What is different now? What should your readers do now? There’s a reason it’s organized this way.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

SEPTEMBER 4, 2013

But these are only a few among the vast resources available online. Granted these platforms have a large online presence, but if you really want your business website to grow, you should consider specialized niche forms of social media also. Jessica Davis is a Content Specialist at Godot Media – a leading writing services company.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

JULY 11, 2013

Yes, writing with passion is great, but as long as you’ve got readers on your blog, lead them to older posts. About Blogs Content Marketing Getting Read How to.Tips Online Marketing Promoting Your Ezine +/or Blog Attracting Clients blog marketing business blogging content marketing with blogs'

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

SEPTEMBER 27, 2011

This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ pain. Why hasn’t this problem been solved? What is possible? What is different now? What should you do now?

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

JANUARY 16, 2013

ChamberofCommerce.com offers free online listings to help drive online leads. There’s little that is worse than feeling like you are reading the same blog over and over! Megan Totka is the Chief Editor for ChamberofCommerce.com. Megan also specializes on the topic of marketing.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

MAY 11, 2012

Treating others how you wish to be treated goes a long way, both online and off. Shanna Mallon is a writer for Straight North, a Chicago Web development company with clients in diverse industries, from the makers of fire retardant clothing to providers of a leading merchant processing service. Online Reputation?

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

NOVEMBER 15, 2011

Born straight into the world of online dependency, the art of social media is considered just another common form of innate communication. Each of us faces similar challenges while striving to build an online reputation. Social media might lead to that breath of fresh air you never knew you needed.

Social Media 100

Social Media Media Blogger Acquisitions 100

Writing on the Web

FEBRUARY 5, 2013

This is why business bloggers who do nothing but blog wake up one day to find their new business leads are drier than a James Bond martini. Better Blogging: Messages that Inspire Desire… How to Make Social Proof Work Online. (This is the very same recipe the cobbler uses to fix his children’s shoes…).

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

JANUARY 19, 2012

Where did your most qualified leads come from? A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. (Checkout this previous blog post for Subject Line Tips ). Which email newsletters titles got better open rates ?

Planning 100

Planning Marketing Plans Content Marketing Content 100

Writing on the Web

NOVEMBER 4, 2010

I’m a WordPress consultant and online business coach. Give traffic to get traffic – if you build it, they won’t come, but if you lead the way, they just might. Tags: About Blogs Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Teleclasses & Seminars. Hi, my name is Suzanne Bird-Harris.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Writing on the Web

DECEMBER 3, 2010

Here are ten ways you can use FB to build your email list and increase your online business income. Having a fan page is an essential move for anyone who is doing business on Facebook and a fan page can greatly increase the number of leads you get on your list from FB. Share your blog posts. or networked blogs.

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Facebook Ad Building Tools Autoresponders 100

Writing on the Web

NOVEMBER 6, 2013

In turn, this creates good blogger relations which can lead to reciprocal projects and posts. Social media for discovery – There are several social media aggregators that can help you to find new online reading material. What else do your clients need to make their lives better? Examples of these include paper.li and PostPost.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. I’m leading a free webinar next Wednesday April 20 at 5 p.m. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you.

Rules 100

Rules Content Digg Press 100

Writing on the Web

APRIL 27, 2016

Leads/Rates/Bounces. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. This could be from a keyword search , a link from an external site or a link in an email. Referrals indicate quality content and authority. Are you using SEO tools?

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

JANUARY 26, 2012

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? No matter what business you’re in, your content must achieve four things.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? No matter what business you’re in, your content must achieve 4 things.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

MARCH 28, 2012

Your blog can help you filter through the endless lists of recruits you might encounter by advertising through secondary online job listing sites. Guest writer: Chris Peterson is a copywriter for Straight North, a leading Chicago, IL Web development company.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

MAY 4, 2011

Now, however, we’re doing it online, on the Internet, using social media tools. Seth Godin on the tribes we lead : When you hear the word “tribe,&# you probably think of it in the more traditional sense. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains.

Social Media 100

Social Media Media Wikipedia Digg 100

Writing on the Web

SEPTEMBER 27, 2010

The good news is there are more people going online to read things they need to know, to solve the problems they have. It describes their past, present and future in a way that leads inevitably to your solution. Content marketing with blogs isn’t as easy as it used to be. But like you, I can complain all I want to.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

DECEMBER 26, 2012

Your readership will increase as a natural result, which in turn leads to increased sales activity. The leading contributor to DegreeJungle.com , she is also a full time writer and blogger specializing in education, social media, and entrepreneurship. Increased readership. Alternative angles. Author Bio.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

APRIL 4, 2011

For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. They are easy to follow because each tweet will have a specific hashtag attached to it.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

NOVEMBER 1, 2011

This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. Neuroscience demonstrates that when you see something that looks like a snake, you react even before the conscious mind physically recognizes it’s a snake.

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

DECEMBER 9, 2010

It can be a lead generator, delivered as a digital download or ebook. From your blog post series, you now have several articles that can link back to your sites when posted on article directories, giving you “Google juice.&#. And you have a special report PDF you can use in multiple ways on different occasions.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

OCTOBER 9, 2011

As you answer these questions, you lead readers down a path to take action. In Maria Velosa’s 2009 edition of Web Copy that Sells , she suggests 5 questions your copy should answer: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should you do now?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

JANUARY 17, 2011

Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. Most professionals I help with online content marketing don’t share anything personal online. I also believe that whatever online marketing we do is greatly affected by our inner stories.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100