Writing on the Web

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Best Kept Secret of an Email Newsletter Bio

Writing on the Web

What’s the best kept secret of a newsletter bio? The same is true for an email newsletter bio. While everyone wants to know about who you are as the author of an email newsletter, mostly they want to know “ what’s in it for me.” ” (WIIFM). This will draw them into reading your bio.

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6 Content Marketing Rules for Professionals on the Web

Writing on the Web

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

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Content Marketing: How do you know if it???s working?

Writing on the Web

Or for e-newsletters? E-newsletter 75%. Phone calls and lead generations. Why can’t we have a report for our blogs? Or for overall Web content marketing? Articles…56%. Landing pages… White Paper… Free Report… etc. Is it: Sales. Comments and email responses. Requests and inquiries. Subscriptions.

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Online Content Marketing: Let’s Put the “We” Back Into Weblog

Writing on the Web

I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Then follow up with building trusting relationships with your readers that lead to sales.

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Blogging Strategies for End-of-Year Business Blogs

Writing on the Web

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. This builds a marketing database of people interested enough to leave their email with you.

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Ghost Writers Needed: For Business Blogs Everywhere

Writing on the Web

Not publishing frequent blog content means you lose leads for business, can you afford that?). Because: Not publishing frequently on a business blog costs you money in lost leads, by not getting found in search pages. There are many who need work.). Quality content is expensive. How can a ghost blogger capture my unique style?

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Content Marketing for Professionals: Time-Saving Tips Webinar

Writing on the Web

What about your e-newsletters? It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Or your blog? Think about it.