Buzz Marketing for Technology

APRIL 10, 2013

But only through continuous A/B and multivariate testing, can you actually begin to understand your visitors and place content decisions in their hands. Which may lead you to believe that the key is to boost your traffic as much as possible. Hint: this may even differ by traffic source!). Better experience, more dollars.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

MAY 15, 2013

And who should lead the charge? Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing a/b testing CMO CRM ecom ecommerce Multivariate Testing savvy CMO segmentation Strategy' But online is a big place. So where to even start if you haven’t yet…started?

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

APRIL 30, 2013

Adding excess scope at the start often leads to trimming things down later on—in other words, wasted time, money and effort. Business Intelligence Testing demandware ecommerce Fit for Commerce Forrester Research hybris Multivariate Testing replatforming ROI' Related posts brought to you by Yet Another Related Posts Plugin.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

But take a look around at leading e-commerce brands and you’ll find a necessary constant: they design the site with the buyer in mind. I can’t help but think we are leaving leads—and money—on the table as B2B marketers. There is no exception for B2B.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

OCTOBER 18, 2013

I can’t stress enough the importance of brands analyzing what works and what’s missing the mark with all of their design changes through A/B and multivariate testing. Incorporating social data into your overall personalization program can convert those actions into leads and revenue. Isn’t that what really matters to your business?

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 5, 2013

Use A/B and Multivariate testing on as many site elements as possible—namely, content, design, shopping cart process—to see what gets your mobile audience excited. Personalization helps online marketers connect consumers with the product advice most suited with their particular need, which can lead to a desired purchase.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100