Customer Experience Matrix
JULY 17, 2009
This is a much narrower scope than conventional demand generation systems: no email blasts, no landing pages (although the system does generate online forms), no content management, no lead scoring, and limited CRM integration. Instead, it has focused on making it simple to send messages in any channel.
Customer Experience Matrix
NOVEMBER 9, 2015
The past week brought three more announcements about predictive vendors expanding beyond lead scoring. In particular, its finding new market segments that clients might enter – something different from simply scoring leads that clients present to it or even from finding individual prospects that look like current customers.
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Customer Experience Matrix
SEPTEMBER 8, 2017
And, while I don’t have firm data, my impression is that online-only retailers have been slower to buy CDPs than their multi-channel cousins. B2B marketers have traditionally focused on acquiring new leads, leaving the rest of the customer life cycle to sales, account, and customer success teams.
Customer Experience Matrix
JUNE 2, 2015
B2B CDPs have favored analytical applications like lead scores and churn predictions. B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. Everyone else wants to combine the database with a practical application. How simple?
Customer Experience Matrix
FEBRUARY 4, 2014
I suppose that’s become increasingly important as marketing automation moves beyond its original role in lead management to help attract new leads at the top of the funnel. (Do Do I get SEO credit for using “top of the funnel”?) lots of new vendors. agency systems are big.
Customer Experience Matrix
FEBRUARY 1, 2010
Its survey provides strong support for the notion that marketers are “moving from a campaign-centric direct marketing model towards multi-channel customer engagement”: in fact, 51% said they were expending a fair or significant amount of effort on exactly that.
Customer Experience Matrix
JULY 3, 2014
But marketers want to integrate email with other messaging channels, so a stand-alone email platform is increasingly unattractive. The obvious solution is to add other channels and, even more important, features to control the decisions of when, how, and to whom messages are sent.
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