Webbiquity

JULY 25, 2011

Microsites are advisable only if they don’t dilute the search authority of the main business website. No, not all of these tactics make sense for every individual or business. For example, small service businesses typically don’t get a lot of media coverage, so a social PR effort doesn’t make a lot of sense.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Email marketing (outbound, lead nurturing, customer communications). Image credit: Andrea Piacquadio from Pexels. Owned content (website and blog).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

JULY 10, 2018

A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. Thrive Leads features A/B testing. Special-Purpose SEO Tools.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). B2B Sales Lead Generation using SMM , Monday, July 19, 2010. June 8, 2010. April 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

OCTOBER 3, 2017

B2B content marketing’s primary purpose is to generate sales leads and conversions from other businesses for your business. Your brand certainly needs to give expert information related to its industry in order to establish itself and its credibility, but this will not necessarily directly lead to sales that impact your bottom line.

B2B Marketing 255

B2B Marketing B2B Thought Leadership Marketing & Strategy Marketing Strategy 255

Webbiquity

APRIL 23, 2013

How can every vendor be the ‘leading provider’ anyway?” Jon Miller outlines five key inbound marketing metrics to measure and continually improve content marketing success, such as lead generation by content and channel: “Beyond core organic traffic and leads, track lead generation by content asset and source.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

FEBRUARY 21, 2017

Sample review: “A content provider that emphasizes growing revenue and leads with strong, scalable content production. Integrate user-generated content (UGC) into websites, microsites, ad units, digital screens, projector walls, and elsewhere. Organize, annotate and create content to engage your audience. Google Review Count: 70.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Webbiquity

FEBRUARY 24, 2015

Enterprise-level SEO–optimizing thousands of pages, often across multiple subdomains and interlinked microsites as well as a mothership site–is different from working on smaller sites. Is it optimized for lead generation and conversions? Infographic: Search Ranking Made Simple by Sword and the Script.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100