SmartBug Media

JULY 22, 2020

Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Clarify Your Lead Generation Goals.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

The Point

DECEMBER 16, 2013

In fact, I’ll make almost the exact opposite prediction: “By 2015, the percentage of B2B leads that arrive via corporate Websites will shrink dramatically as marketers maintain multiple, distinct online channels that are optimized for demand generation.”. Want to guess how many of those leads arrive via our clients’ Websites?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

ClearVoice

APRIL 13, 2024

Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Imagine this: You run a SaaS social media management company.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. These tools boost the appeal of a microsite or landing page — and when you add a robust web content strategy to the equation, you gain the ability to forge deeper connections with visitors, leading to more conversions.

Landing Pages 52

Landing Pages CMS Development Microsite User-Generated Content 52

Contently

MARCH 31, 2017

Lately—as I’ve traveled from Toronto to London to Austin to speak at conferences and lead strategy workshops—it’s mostly been the latter. I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. So how does that impact the way content marketers operate? Use reliable sources.

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

Kevin Indig

SEPTEMBER 11, 2023

Join 6,000+ world-class SEOs, CEOs, Founders, & Marketers right now & you'll get: + strategy breakdown: monday.com's 77% traffic boost + industry news and expert tidbits every Wednesday + in-depth SEO strategy tips every Sunday Get on the list Faulty SEO baselines lead to unrealistic forecasts.

Forecasting 114

Forecasting SEO Microsite Domain 114

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. Instasites (microsites designed for individualized experiences). Transforming Field Marketing into ABM specialists.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE. Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform. REDWOOD CITY, Calif.,

Design 118

Design Account Based Marketing Personalization Planning 118

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. The company hopes to provide teens with a well-rounded education about tire and driving safety by inserting digital billboards in ‘The Sims’ video game. .

Trends 131

Trends Campaigns Planning Trade Show 131

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Based Engagement (PBE), and Carbon Design, the leading Personality Based Marketing agency , are pleased to announce the commencement of a strategic partnership to launch PBE. Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform. REDWOOD CITY, Calif.,

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 14, 2020

May 14, 2020 – xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE). Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform. REDWOOD CITY, Calif.,

B2B Sales 118

B2B Sales B2B Marketing Personalization Account Based Marketing 118

SnapApp

JUNE 7, 2018

In a world where marketers are constantly being asked for more, how do you resist the urge to send over every Maybe-Qualified-Lead to sales to hit your numbers? According to MarketingSherpa , 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will actually be qualified. Or are you?

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

Martech

FEBRUARY 15, 2024

This guide walks you through key steps to lead a seamless brand integration. For example, microsites might be needed for prospecting campaigns, while deep product content can live within the site’s current structure. It’s a high-visibility project with a tight timeline.

Work Management 90

Work Management Brand Identity Branding Marketing Management 90

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Webbiquity

AUGUST 18, 2020

Leading Edge Virtual Event Platforms. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 156. Average user rating: 9.35. Pricing: contact vendor. vConferenceOnline.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

PathFactory

JUNE 21, 2023

We have conducted a lead scoring exercise so we know where our most-valuable leads come from. Our lead to conversion ratio is unbeatable; there’s nothing else we can do to improve here…right?” We continue to decrease our time to important success metrics like lead to conversion. What’s next?”

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

The Point

FEBRUARY 11, 2014

How to ignite your company’s growth so marketing is filling your sales pipeline with more new buyers than needed to beat your future revenue goals…AND without increasing your cost per visit and cost per lead. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

PathFactory

MAY 2, 2022

Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That’s generated a good amount of traffic and leads. Here is the second in a series of Thought Leader Interviews for MarketingSherpa.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

SendX

MAY 30, 2019

Not even their marketing leads! 5,000%) more likely to lead to a purchase. And to crown it all, email converts more leads to buyers than any other marketing medium. Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. They started with 12 people on their mailing list.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Although not all professions could get away with this type of OOO, the spirit of the campaign speaks to travelers and is designed to amp up their excitement leading into a trip. Select Strategic Partnerships for Specialized Expertise.

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That's generated a good amount of traffic and leads. Here is the second in a series of Thought Leader Interviews for MarketingSherpa.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Avitage

AUGUST 7, 2013

Just the terms “lead gen” and “demand management” often carry no distinction within these organizations. In fact, new technology often requires organizational change, new skills and increased work in the short term. When you hear that, it’s a yellow flag of caution that poor performance is bound to follow.

Demand 120

Demand Work Management Microsite Landing Pages 120

Marketing Insider Group

JUNE 19, 2014

It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the leading editors of the 20th century. Last week, you heard me announce right here that I was joining NewsCred , the leading content marketing platform. When I first saw the microsite, I was blown away.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Oktopost

MAY 12, 2021

B2B marketers have been taking advantage of this for several years now, but it is an easy way to group people together on the world’s leading professional social media platform. A Microsite on Your Website. In some cases, it’s a great idea to create a microsite that serves as a platform for your branded community.

Communities 122

Communities Ad Building Brand Identity Branding 122

Biznology

MAY 16, 2018

For example, an agile team in charge of building a microsite will have a content strategist, a UX designer, a coder, a metrics analyst, and perhaps related roles like writers and UX testers. This leads to sizing apathy, in which practitioners let others size stories in their respective areas of expertise.

Design 163

Design Work Management Marketing Management Microsite 163

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Image via HipsterTaxCrisis.com According to H&R Block, the American Hipster is in a deep crisis – a Hipster Tax Crisis.

Microsite 160

Microsite Word of Mouth Case Study Case Studies 160

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE. Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform. REDWOOD CITY, Calif.,

Design 62

Design Account Based Marketing Personalization Planning 62

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

ClickDimensions

APRIL 16, 2020

Maybe it was a marketing plan that relied heavily upon generating leads at in-person tradeshows, which are all cancelled for the foreseeable future. You can find it all on our Social Distancing Means Digital Everything microsite. As the name of our aforementioned microsite suggests, digital marketing today is essential.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. Where marketing and sales need to work together as leads proceed through the funnel.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. Instasites (microsites designed for individualized experiences). Transforming field marketing into ABM specialists.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

xiQ

MAY 14, 2020

May 14, 2020 - xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Driven Engagement (PDE). Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform. REDWOOD CITY, Calif.,

B2B Sales 62

B2B Sales B2B Marketing Personalization Account Based Marketing 62

Launch Marketing

JANUARY 24, 2018

Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. Additionally, the creation of a digital marketing technology stack and adjoining processes ensured prompt delivery of these engaged contacts for immediate follow up. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54