Lattice

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Predictive Lead Scoring at Marketing Nation Roadshow 2014

Lattice

Did you miss out on seeing Predictive Lead Scoring in action at this year’s Marketo Marketing Nation Summit? Fear not, …

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The Age of Transparency

Lattice

Transparency wasn’t technically the theme of this year’s Marketo Marketing Nation Summit , but it was a topic that I heard repeated over and over again. Hootsuite presented at the Marketo Summit, and had some great examples of how sales and marketing teams can to be more transparent with one another.

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The Makings of an Award-Winning Video Marketing Tech Stack

Lattice

This integrates with Marketo to let us score leads based on our audience’s engagement with our videos and create Interesting Moments that are synced over to Salesforce. We then amplify our videos’ reach through social via GaggleAMP and HootSuite and through email via Marketo. The video also has over 2,200 organic views.

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The Next Generation Platform for Account-Based Everything is Here!

Lattice

Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. 360-degree view of leads and target accounts: Lattice provides sales with additional context around the leads and accounts for follow-up. I invite you to learn more.