ANNUITAS

OCTOBER 4, 2016

In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. Tokens can be set for programs, campaigns, leads, etc. The first name greeting in your emails is a great example of how you can use a lead level token to populate personalized content.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

ANNUITAS

NOVEMBER 22, 2023

Drift has the benefit of being more agnostic to CRMs and MAPs, so for Marketo and non-Salesforce CRM users, Qualified is basically a non-starter at this point. These new developments, when fully available, have the potential to place Drift in a pole position in inbound nurture.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

ANNUITAS

MAY 13, 2020

Strictly defined, it’s the lift that marketing and advertising provide above native demand—the increase in leads, sales and other key performance indicators (KPIs) gained that would not have occurred without marketing efforts. Lead-to-revenue stewardship. One way you can do this is by measuring incrementality.

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147

ANNUITAS

OCTOBER 4, 2016

In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. Tokens can be set for programs, campaigns, leads, etc. The first name greeting in your emails is a great example of how you can use a lead level token to populate personalized content.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

ANNUITAS

JULY 30, 2015

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. As a Marketo specialist, I know Marketo makes sure to appeal to all types of users from beginner to expert to show the latest releases as well as product demos. How to determine the best models?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

MARCH 4, 2020

Too often Growth Marketing in practice is just an evolution of a tactical lead generation mindset – where the ‘value’ seems to get lost in translation. Yet the reality has lost some steam. Testing and tinkering’ on portions of the funnel without a true vision for optimizing the funnel end-to-end – or for the overall customer experience.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

MARCH 26, 2015

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events.

Effectiveness 100

Effectiveness Demand Generation B2B Thought Leadership Marketo 100

ANNUITAS

AUGUST 27, 2020

You probably have heard the term Progressive Profiling before (especially if you’re a Marketo user ) and you’ve likely heard about it in the context of form functionality. A Progressive Profiling Model should guide data intake sequencing in your lead management by asking for small bits of information from a buyer in digestible increments.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

MAY 28, 2015

Sure, sending emails and creating landing pages are all functions of marketing, but managing inbound leads and sharing prospect data with the CRM, is something that when done correctly- supports the entire organization. At ANNUITAS we help marketing and sales align in what we call a Lead Management Framework℠ session.

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

ANNUITAS

MAY 5, 2020

No longer is marketing only responsible for brand and events – it’s now responsible for generating leads and tying performance back to impact on revenue. For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. How to Assess a Candidate’s Background.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

FEBRUARY 27, 2014

You cannot purchase Marketo or Pardot or any of the other multitude of solutions available and expect to suddenly see a tremendous increase in the volume or quality of leads. So let’s be clear on what a Demand Strategy is not…. A Demand Strategy does not start with a marketing technology solution.

Demand 100

Demand Webinar Metrics Buyer Personas Marketing & Strategy 100

ANNUITAS

MARCH 20, 2014

After “better leads” its “pipeline acceleration” says @megheuer @siriusdecisions #marketingopssummit. “Marketing is now the strategy arm that is leading, sales is following.” 3) why @marketo ? RT @RHsays What does sales need from marketing? marketingopssummit. jonmiller # marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ANNUITAS

JULY 24, 2014

” The marketing technology subject is as hot as ever, with Scott Brinker co-authoring an article on the topic recently in Harvard Business Review ( The Rise of the Chief Marketing Technologist ) and Phil Fernandez (CEO, Marketo) and other technology CEOs starting a new movement focused on User-Centric IT ( IT. Marketing’s Friend.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

MARCH 31, 2015

Whether it is an executive breakfast for 10 or a massive customer event with thousands of attendees like the upcoming Marketo Nation Summit, planning is paramount. Give lead generation quotas for the day or set other expectations so the team knows exactly what they need to do to achieve success at the event.

Tactics 100

Tactics Planning Demand Generation Lock-In 100

ANNUITAS

SEPTEMBER 9, 2011

Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. The conversations we had around marketing, demand generation and lead management were elevated at this year’s conference compared to those in years past. Instead of asking “What do we need to do?”,

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ANNUITAS

APRIL 8, 2014

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. Jenny shared some interesting workflow and data validation scenarios that were laser-focused on addressing the data relationship between records in CRM and Marketo. What has driven rise of Amazon?

Marketo 100

Marketo Demand Generation Buying Cycle Lead Ranking 100

ANNUITAS

FEBRUARY 19, 2015

Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California. Marketo’s annual user conference, worth attending simply because some of the brightest stars in marketing automation innovation will be on hand, sharing best practices and charting the course for Marketo’s next move.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

OCTOBER 26, 2018

Lead Management Strategy. In tandem with content that serves the buyer at every step, lead management works behind the scenes to place leads in the proper “bucket” and dictates how leads are handed off to sales. In Marketo, the platform I have the most experience in, this is your Revenue Cycle Modeler.

Demand Generation 199

Demand Generation Demand Generation Lead Ranking 199

ANNUITAS

JUNE 15, 2011

Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management. They focus on delivering highly qualified leads to sales (based on a common definition and lead qualification process), thus increasing sales effectiveness.

Paid Search Agency 100

Paid Search Agency Companies Generation Top of Funnel 100

ANNUITAS

APRIL 15, 2015

I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. These individuals want marketing to lead and understand they also need to adapt to this new Buyer 2.0

Marketo 100

Marketo Marketing Automation Services Demand Generation Lead Scoring 100