Writing on the Web

DECEMBER 26, 2012

Your readership will increase as a natural result, which in turn leads to increased sales activity. The leading contributor to DegreeJungle.com , she is also a full time writer and blogger specializing in education, social media, and entrepreneurship. 5 Reasons Content Marketing is Getting Harder. Increased readership.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

SEPTEMBER 27, 2011

In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? This will keep you on task, and lead your readers through to action. Content Marketing Questions: What’s Possible?

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

FEBRUARY 5, 2013

How to Use Send Out Cards" src="[link] width="417" height="77" title="Relationship Marketing Messages that Work: How to Use Send Out Cards" /> Relationship marketing is getting simpler with inexpensive tools. It’s a great way to practice the fine art of relationship marketing. Relationship marketing matters.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. In order to get the online results you deserve (leads: phones calls, emails, sales!) your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. It can be a lead generator, delivered as a digital download or ebook. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. Share this on Technorati. Tweet This!

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers. But very few marketers spend any time at all clarifying their world view. It doesn’t matter.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JANUARY 26, 2012

How should content marketing be used on the home page of your website? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads?

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

OCTOBER 9, 2011

Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Content marketing isn’t successful without results. As you answer these questions, you lead readers down a path to take action. Related posts: 5 Content Marketing Questions: Getting readers to take action. Enrich lives.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? ET: Time Saving Tips for Content Marketing Results. Or your blog?

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Email marketing messages. Related posts: Online Content Marketing Results: Poll Says 50% Dissatisfied.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Tweet This! Get Shareaholic.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

NOVEMBER 20, 2013

Not publishing frequent blog content means you lose leads for business, can you afford that?). Because: Not publishing frequently on a business blog costs you money in lost leads, by not getting found in search pages. A business blog is the best marketing tool on the planet, if you use it right. There are many who need work.).

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

SEPTEMBER 30, 2015

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. This builds a marketing database of people interested enough to leave their email with you.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

APRIL 27, 2016

Leads/Rates/Bounces. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. This could be from a keyword search , a link from an external site or a link in an email. Referrals indicate quality content and authority. Are you using SEO tools?

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

FEBRUARY 20, 2015

You may be writing a post about the benefits of hiring an expert, such as yourself and a recruiter happens to read your blog post, this could lead to consulting work for you within that company that the recruiter works for.There’s not a lot of folks blogging yet on LinkedIn, yet.

Linkedin 100

Linkedin Ideal Customer Profiles Social Media Consulting 100

Writing on the Web

DECEMBER 31, 2014

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. This builds a marketing database of people interested enough to leave their email with you.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

MAY 26, 2010

If a blog is the best marketing tool on the planet, then how does it convert readers to clients? It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? Convince & Convert: #1 Content Marketing Blog.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

APRIL 4, 2014

Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline and lead. About Blogs Content Marketing On Writing Better Writing Great Blog Content blog content blog writing business blogging content marketing with blogs' Call me back.”

Advertising Agencies 100

Advertising Agencies Hubspot Business Blogging Tips 100

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. With all of these advancements for content marketing, it’s about time we shred the white paper. Marketing Automation Software Guide (MASG) posted an article on this topic. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

APRIL 13, 2016

Avoid posting irrelevant content that can lead to spam feeds. Paul Wilberforce is a professional social media marketer working with clients around the United Kingdom. Posting too much. It is important to keep your social media profile active, but posting too much will push some of your followers away. Don’t become a cliché.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

JANUARY 30, 2014

How do you find time for all these forms of content marketing? Before long, you’ll see how your blog forms the tracks that lead to an ebook that solves problems for your blog readers. About Expert Ebooks Books Content Marketing E-Books blog to book blog writing expert ebooks' Record an interview and turn it into a podcast.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

JANUARY 3, 2014

Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. This leads to the marketing phase and should be strategically planned out.). Before your field gets flooded with too many on the same topic (if it isn’t already).

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

JUNE 25, 2014

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. This builds a marketing database of people interested enough to leave their email with you. These are the goals of content marketing , whether with a website or a blog.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

JUNE 4, 2015

Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. This leads to the marketing phase and should be strategically planned out.). Before your field gets flooded with too many on the same topic (if it isn’t already).

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

SEPTEMBER 4, 2013

Facebook , Google+, Twitter , LinkedIn are some names that come to your mind when thinking about content marketing for your website. These platforms have a specific crowd following and due to the less competition on these sites, you are likely to have a greater penetration over the market. Use SlideShare.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

NOVEMBER 6, 2013

In turn, this creates good blogger relations which can lead to reciprocal projects and posts. And, this means search engine marketing linking possibilities. About Blogs Content Marketing Writing Great Blog Content Attracting Clients better business blogging blog content blog marketing quality content'

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

JUNE 29, 2010

Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. To do marketing? To build an email marketing list? brand recognition, market positioning.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JULY 11, 2013

Yes, writing with passion is great, but as long as you’ve got readers on your blog, lead them to older posts. About Blogs Content Marketing Getting Read How to.Tips Online Marketing Promoting Your Ezine +/or Blog Attracting Clients blog marketing business blogging content marketing with blogs'

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

FEBRUARY 14, 2012

What can we understand about human motivations and values in order for content marketing to work? Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” Emotional Marketing Makes Memories. Emotional Attention + Memory = Content Marketing.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

FEBRUARY 26, 2014

You want to lead your readers through an emotional journey, but include enough facts to anticipate the right brain’s logical objections. About Expert Ebooks Books Content Marketing E-Books expert ebooks' Regardless of the structure you choose, appeal to both the audience’s right and left brains.

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

JANUARY 16, 2013

ChamberofCommerce.com offers free online listings to help drive online leads. Megan also specializes on the topic of marketing. Patsi’s note: If you want to learn more about writing content for your business blog, be sure to download the free ebook Content Marketing with Blogs. Top 10 Topics for Your Ezine or Blog.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

NOVEMBER 1, 2011

Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along: to get readers to take action, you must address the “ what’s in it for me ” filter in consumers’ minds. How will you apply it to your content marketing ? Easy, right?

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

FEBRUARY 13, 2013

This can lead to sporadic posting and going too long between posts, causing readers to lose interest. Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Business Blog Writing and Content Marketing: Come on, light my fire! Problem : Not enough time in the day. Related posts: Blog Writing: 5 Tips to Break a Blogging Rut.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

APRIL 8, 2015

When clients ask me for guidelines on how to craft their newsletter bio, I share my 5 steps for writing a good bio/marketing message for an e-newsletter: What problem do you solve? It is better to lead with “what’s in it for them” than to start off talking about you and your accomplishments.

Newsletter 100

Newsletter Best Practices Storytelling Guidelines 100

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. Her blueprint for creating simple copy that works to market your products and services is clear. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs. What is different now? What should your readers do now?

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

NOVEMBER 16, 2010

I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. 11 topvrouwen in marketing en communicatie op het netwerkcongres over customer media in de Philharmonie in Haarlem. Related posts: 4 Time-Saving Tips for Social Media Marketing. Content Marketing to a Caveman’s Brain.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

DECEMBER 3, 2010

You can either find older groups that were made before the changes and then share your relevant content on the discussion boards and main pages or you can join newer groups that fit your market and that have some of your friends in them and do the same thing. This is something that can really give you a lot of leads if you do it correctly.

Facebook 100

Facebook Ad Building Tools Autoresponders 100