Kaon
MARCH 12, 2019
Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. So, while it’s hard to do, the payoff in reduced labor expense and faster time-to-market can be huge — particularly because everything Kaon does, we do at scale. Spending on traditional marketing collateral is throwing your money away.
Kaon
FEBRUARY 28, 2019
Globalization and digitization have made it easier for new players to emerge in markets, thus increasing competition. Today, customers are less focused on product features and more on how the technology will lead them to improved outcomes. is a Game Changer for Marketing. B2B buying models have changed, too.
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Kaon
JULY 27, 2015
In previous generations, marketers have been thought of as “lead generators” for the sales department. But recent research into how corporate CEOs view the role of marketing reveals that now, more than ever, marketing is perceived to be strategic to a company’s success. CFOs Expect Financial Returns From Marketing.
Kaon
JULY 26, 2017
B2B marketers everywhere are always hunting for ways to decrease the time it takes to move leads through the funnel and to enhance marketing messaging. Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts.
Kaon
MAY 24, 2018
Trio will accelerate VR sales and marketing applications for Fortune 500 companies. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset.
Kaon
JULY 31, 2015
Original article posted on American Marketing Association. This means that while marketing technology may, indeed, deliver a worthwhile ROI, that return isn’t obvious to everyone in the C-suite. According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments.
Kaon
AUGUST 15, 2018
This revolution is already having a measurable impact on B2B enterprise sales and marketing, and the future will yield even more dramatic benefits as adoption grows. Leading global enterprises now understand that a broader set of sustained interactive customer experiences have become necessary. VR and AR Are Ready for The Enterprise.
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