Cintell

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate.

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How Marketers Use Data to Develop Personas

Cintell

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. In our own study , we found that companies who exceed lead and revenue goals are 3.4X Download the persona optimization framework.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika Goldwater, VP of Marketing, ANNUITAS.

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Hendrik-Jan is the lead strategist at Bright Orange Thread.

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How to create Buyer Personas at every budget

Cintell

Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”).

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38 Handy Stats to Prove the Value of Personas

Cintell

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. Instills shared understanding between marketing, sales and product. Transforms marketers into subject matter experts on their buyers.

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Understanding the B2B Buying Disconnect

Cintell

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Vendors often focus on creating marketing materials – such as landing pages, ebooks, and white papers – that buyers don’t actually find very trustworthy or influential.

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